Driving to a meeting, I glanced at a business on the side of the road. It had been there for years, which I knew, but today something about it caught my attention. As I continued driving, I realized that they had added a new business sign. While the new sign was not illuminated or huge, nor was the previous sign unattractive, it simply was the new look that grabbed my attention.
The addition of something new almost always attracts our attention. Whether it be the new car that your co-worker is driving or the new sweater that your best friend is wearing, you are likely to notice the new item. Although many find comfort in routine, there is something exciting about newness.
At Wasabi Media Group we embrace creative change. With twenty-four properties in addition to our corporate site, we constantly are brainstorming new features to be added and designs to be implemented. To keep our publications timely, we need to do more than publish articles on a regular basis.
So, what have we done lately?
- Added Ask the Bartender– Located at Parched No More, this feature allows our readers to submit their cocktail queries for our bartender.
- Refocused on holidays- While Holidays Helper always has focused on holiday preparations, articles now will be more timely, providing hints and tips for upcoming celebrations.
- Redesigned our corporate site- All of our publications receive an annual redesign, so it seemed time for WMG to receive one also.
As with any changes or additions, we love feedback. By feedback, I don’t mean praise. We want to know what you like AND what you don’t. Feel free to leave a note in the comments, or send an email directly to me.