Like the formation of many companies, when Wasabi Media Group was launched, some parts of its future were unclear. Although there were 24 niche properties, the exact focus of each was not fully determined. What was certain was that these 24 publications would target specific topics and deliver media that engaged and entertained. These properties should mirror interests found in typical lives.
As I was thinking about this week’s Editorially Yours column, I realized that last evening was a coincidental reflection of Wasabi Media Group. Or maybe it simply was that WMG has become focused enough to reflect everyday lives, which was a primary goal. Wasabi Media Group should be a source of inspiration or a reference for many parts of our lives, from cooking to parenting to selecting movies and more.
What made me think that my Tuesday evening was similar to WMG? A few items of note:
- After spending Saturday afternoon transforming canning tomatoes into salsa, we were left with several cups of spicy tomato juice. Rather than watering down our salsa or throwing the juice away, I saved it in hopes of incorporating it into dinner. Last night’s dinner was Make Your Own Salsa Soup, which aligned itself with Steps to Reduce Food Waste.
- During dinner, my family was discussing events of the day at school, sports practice, and work. One topic that we explored was the interaction of parents and coaches; our group determination was that parents should stay on the sidelines to cheer and let coaches stay on the field to guide the players. Looking at yesterday’s publishing statistics, I remembered that this same topic had been covered at My Fitness Tunes.
- Finally, after dinner was finished, and the kitchen was cleaned, we headed to the living room to catch a few minutes of the Red Sox-Orioles game. Living in New England, most of us root for the Red Sox. However, it’s been a crazy up and down season for them, and I pondered whether they really wanted to play during the post-season, just as our sports reporter had questioned on Monday.
It may have been happenstance that my Tuesday evening aligned with WMG, but it is my hope that our readers find the same connection between themselves and the topics of interest to them within WMG.