Editorially Yours


Michele

Michele Pesula Kuegler is the founder of PeKu Publications and chief foodie at Think Tasty. She runs this one-woman show focusing on creating new recipes to delight her family, friends, and herself.


We Are 6!

by Michele Pesula Kuegler on July 7th, 2014
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happy_birthdayAlthough we didn’t make a lot of noise about it, PeKu Publications turned six last Tuesday.  I didn’t write about it last for two reasons.  One, I wanted to pay tribute to the two long-term writers that have moved on to other adventures.  Two, it was still June, and I wanted to wait for July to arrive before discussing our birthday.

So, here we are six years after I changed careers and built this ever-growing business.  Over the past year we have seen changes, as always.  A few highlights from the past 365 days:

  • We now publish three video articles each month.  While that is a small number, it is three more than we published last year.  We are regularly producing original content in a format besides written articles, which feels great.
  • We have a marketing coordinator on the team.  For the past six years, either an intern or I have worked on the marketing of PeKu.  It is fabulous to have a team member who focuses on growing the PeKu brand.  I am able to devote more time to other projects, and our marketing itself is given the attention it deserves.
  • We’ve added more social media components.  Now that we have a marketing coordinator, we’ve begun to focus on both the individual publications and sections of PeKu. Rather than trying a one size fits all approach, we are reaching out to specific target audiences.
  • All of our publications now have at least four articles published each week.  Our editorial calendar feels quite robust!
  • In the past year we have added eleven new writers and had one former writer return to PeKu.  We also had one editor/writer transition to writing only, and a different writer transition from writing only to editor/writer.

As always, it has been a year of change and growth for PeKu.  I continue to enjoy leading this company, as we undertake new projects and set new goals.

Happy birthday, PeKu!  Here’s to another terrific year!

 


Michele

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2 Responses to “We Are 6!”
  1. Kim says:

    Happy birthday, and congratulations!

  2. Tania Cowling says:

    Congratulations on this birthday and many more to come!

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