Editorially Yours


Michele

Michele Pesula Kuegler is the CEO and Editor-in-Chief of PeKu Publications, which is home to a family of noteworthy and original online properties. Covering niche topics from aerobics to zoology, each property delivers entertaining, compelling, and stimulating media.


Raising a Website

February 27th, 2012

If you have read my bio, you know that my experience in the world of publishing only dates back to 2007.  Starting by simply creating Tasty Thoughts, which has become Think Tasty, I have become fully immersed in the world of Internet-based publishing since then.  Tasty Thoughts was built as my own, personal food website.  When I launched it, I had no intention of it becoming the basis of a new media company.  Regardless, here we are.

I have learned many lessons in the past five years.  One of the hardest lessons has been learning how to let go, as I have discovered that building a company is much like raising children.  While I now have a team of editors and writers that do a great amount of work, in the beginning I did most of the writing and editing.  Each property has my fingerprints on it.  This is especially true for Think Tasty.

Being my initial site, I have been reluctant to add other writers, as it was my voice,  my outlet.  I have continued to be the primary editor, sharing recipes and writing restaurant reviews, but my time to do this is less.  Writing these articles now is a weekend or evening event, a way of unwinding.  While this arrangement has worked, it won’t allow Think Tasty to grow at the same pace as the rest of the WMG sites.  So, over the last few months, I have been adding features to Think Tasty that aren’t written by me.

Like a mother watching her child perform on a stage, my thoughts are similar.  I am amazed at how much each has grown and at the same time am impressed with whom/what each has become.  With the addition of Ask the Chef, I was pleased to offer our readers the advice of a classically trained chef for their cooking quandaries.  This week we add our newest feature, Best B&B Bites, which will highlight delicious recipes from Bed & Breakfasts all over the world.

Yes, there are moments when I look and think, Weren’t you just an itty bitty little site a few days ago? However, I am excited for what lies ahead, to see how much more Think Tasty can do.


Michele



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