News

PeKu Targets Female Audience Through Rebrand

by Gennadiy D on November 3rd, 2014

Manchester, NH- PeKu Publications is rebranding itself into a publishing company aimed at the female demographic. PeKu will continue to provide original, world-class articles, tips, and videos that aim to inspire and engage this new target audience. As part of this rebrand, PeKu is trimming its offerings from twenty-one to twelve publications.
The content on the twelve sites fits within five female-leaning sections: Family, Fine Living, Healthy Living, Home & Garden, and Style. These five sections will integrate with each other by providing articles on common themes.

According to CEO and Editor-in-Chief Michele Pesula Kuegler, this tighter focus allows for a more consistent reader experience. “With twelve publications that are focused on a similar audience,” she said, “I look forward to seeing the synergy we can create within the PeKu community.”
Also included in the rebrand are redesigned websites and social media accounts, with a soft-launch rollout of these designs occurring during the month of November. PeKu is also launching a brand new Twitter account (@PeKuPenguin) that will significantly increase fan engagement. In addition to the new account, PeKu has resurrected accounts for three of their publications—Parched No More, Think Tasty, and Your Parenting Info. These four will supplement the corporate PeKu Twitter account.
Readers can access the all of the publications and new content by visiting pekupublications.com.

About PeKu Publications

PeKu Publications is an emergent Internet-based publishing company, which is home to 12 niche properties, featuring content in 5 unique channels. For more information about PeKu Publications go to http://www.pekupublications.com or contact Michele Pesula Kuegler at michele@pekupublications.com.

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