Editorial Thoughts


Michele Pesula Kuegler is the founder of PeKu Publications and chief foodie at Think Tasty. She runs this one-woman show focusing on creating new recipes to delight her family, friends, and herself.

Thinking About Food

by Michele Pesula Kuegler on January 24th, 2017

The decision to reduce PeKu to only one active publication was made purely due to business sense. Implementing that decision was difficult. I had to let go of team members who’d been with me for years, minimize my startup that felt like a child of mine, and recognize that PeKu was no longer the sizable publishing company that it used to be.

With only Think Tasty left, I began focusing my energies on making it the best food blog I could. In that process, I have been surprised as to how much I enjoy this new role. It’s not that I thought I wouldn’t enjoy working on Think Tasty, it was that I feared the sadness of reducing PeKu would diminish my joy.

What I didn’t consider was that I spend many hours every day thinking about food. I guess I always have, but now it’s essential not only to my daydreaming but also to my work. I work in my kitchen for numerous hours every week, creating recipes, refining each, and sampling them. I read numerous food articles; I review restaurant menus; I devour interesting recipes all in hopes of finding a glimmer of inspiration.

As much as it pained me to shutter a great portion of PeKu, I also am loving this new role as chief foodie at Think Tasty. I am learning to be the voice of that publication, more than I ever have before. Although I hesitate to call myself a food authority, as I lack formal training, I do know that I work well in a kitchen. I just need to be a little more assured and proclaim it a bit more loudly.

So, I will continue to focus on food: thinking, cooking, writing, and promoting the very best that I can.


Leave a Reply

Inspire. Inform. Engage.