Archive for the ‘Month Highlights’ Category

Moving into March

Monday, March 7th, 2016

EY_March-2016HighlightsEnding our first full week in March, things are going well at PeKu. It’s been over a month since I’ve taken on a second role (Dean of Instruction at Wasabi Academy- see last month’s post for details), and I’m pleased to report that PeKu continues to be as inspiring and engaging as it previously was.

Some great takeaways from the past month-

  • Our newsletter registrations are increasing. We have many more subscribers joining all three of our newsletters. So, whether your passion is food, parenting, or holidays, we have a weekly newsletter for you. Sign up now, if you haven’t done so.
  • The PeKu Pinterest boards are growing every week. We have hundreds of delicious recipes and holiday ideas for you to discover and pin.
  • We are fortunate to have a team of columnists who are knowledgeable and entertaining. Every week they write articles that educate and excite me personally. I hope they do the same for you.

During March there are so many interesting topics among our publications. A sneak peek at a few of my favorites:

  • Holidays Helper is publishing its second week of St. Patrick’s Day ideas this week. We always celebrate at our house with a dinner of corned beef, cabbage, and homemade Irish soda bread. I will be trying some of the decor ideas to spice things up.
  • Your Parenting Info will focus on family dinners from all age perspectives during the week of March 14th. Plan on reading some great ideas to add a spark to your meals.
  • Think Tasty will be helping you plan a brunch party during the weeks of March 14th and 21st. Whether you’re prepping for Easter or just a weekend gathering, we’ll have tips and recipes galore.
  • ‘Bout Home has great ideas for bathroom renovations, including ideas for flooring (hardwood), decor (a great floral theme), and sinks (Antique Brass Shower Faucet).

Make it a marvelous March with some inspiration from PeKu!

New Year, New PeKu

Monday, January 11th, 2016

new-years-day-1054594_640It’s eleven days into the new year, and shockingly I have put the correct year on every check I’ve written. However, in the modern economy there isn’t much need for writing checks, so I’ve accomplished this feat a whopping three times. Regardless I’ll take that as a win. Many years it’s well into February before I’ve remembered what year it is.

So with 2016 in full swing, it seemed like a good time to share what’s new for PeKu. Of course, if you’re a regular reader, you’ve already seen the changes. We’ve refined (AKA reduced) our publishing to three topics. As an optimist, I truly do consider it to be refining. We’ve figured out who our audience is and what they want to read.

PeKu’s audience consists of mainly female readers who are interested in home-based topics: family, festivities, and food. Maybe our audience has aligned in this manner because these also are our strongest areas of knowledge. Our team is comprised of people who are passionate about these topics and provide wonderful original articles for Holidays Helper, Your Parenting Info, and Think Tasty.

With a smaller amount of content to provide, we are zeroing in on each publication with an editorial calendar that delivers laser-precise themes. Each week on each publication the weekly topic will be covered from various perspectives or categories. If there is a topic you want to see, please leave a note in the comments. We are open to ideas!

At PeKu our goals are simple. Inspire. Inform. Engage. In 2016, as much as ever, we aim to be your source for parenting, holiday, and cooking inspiration, information, and engagement.

Twinkling Lights, Homemade Treats, & Some Time Off

Saturday, December 12th, 2015

holiday lightsWe are a full week into December, and the holidays are in full swing, even at PeKu. Last week on Think Tasty and Holidays Helper, we highlighted Hanukkah with an assortment of craft projects, book suggestions, and delicious recipes. Next week we will be focusing on Christmas on both of those sites. Plus, at Your Parenting Info we will have great advice for handling the holidays with children of all ages. Whether your child is 16 months or 16 years, one needs to think about balancing holidays and the rest of their everyday lives.

With all of this holiday coverage, our publications are practically shimmering with festive ideas. Even if you don’t have a need for a craft or food recipe, we have other holidays articles available. Go Shopping Info is dedicating the entire month to the holidays. Need some advice on an antique bronze bathroom faucet? We’ve got suggestions.

I have been surrounded by this seasonal spirit for several months while working on the editorial calendar. Thinking about all of the festivities and fun, I made a decision to do something different this year. The entire PeKu team will be taking time off at the end of the month. Rather than having assignments due the day after Christmas or having my editor work during that time, it seemed fitting to give the team time to enjoy some time with their friends and family. So, we’ll spend the first weeks of December helping our readers prepare for the holidays, and then we’ll take the last week to relax and enjoy.

December is notorious for being an overwhelming month. Here’s to hoping that you, too, find time to enjoy the beauty of the month!

Becoming More Social

Monday, November 2nd, 2015

Screen Shot 2015-11-02 at 10.49.12 AMAs a brand, PeKu has been part of the social media world for quite some time. We launched in July 2008, and our first presence in the social media world was our Think Tasty Twitter account. Seven years later that account is still up and running. Over this seven year time span, we’ve been active on a number of social media fronts:

  • Facebook
  • Instagram
  • Pinterest
  • Twitter (for other publications)
  • Tumblr
  • YouTube

Some of these social media accounts focus on individual publications, such as our Wedding Inspiration Pinterest board, and others highlight PeKu as a whole. For most of the social media platforms, we cover PeKu in both ways. However, on Facebook, we have focused primarily as PeKu as a whole.

As the person who studies our metrics, I could bore you with the gory details of our social media numbers, but there’s no need for that. Rather, I will share what we propose to do based on those numbers- we will be building Facebook pages for each of our publications. No, I don’t consider this to be an exciting piece of news, most major publications have their own Facebook pages, but this is where PeKu is different. Although we are seven years old, we are still a startup working with a bare bones crew. Overseeing multiple Facebook pages had been lower on the priority list.

Now with fewer projects simmering and a bit more assistance in the area of social media, it is time for us to expand our social media presence. If our metrics stay consistent, we should be gathering new readers with the addition of these pages.

By the end of this week, all six publication pages should be live on Facebook. Be sure to find them, and like your favorites!

PeKu Highlights- October 2015

Monday, October 5th, 2015

EY_October-Highlights_500x300This month I am back on schedule with my editorial highlights column. With three weeks of publishing (using our new schedule) under our belts, things are going smoothly. One of the best things from this change has been the increase in time I have to focus on individual sites. It reminds me of my days as a teacher. Although I loved working with the class as a whole, it was nice to be able to work in small groups and focus on three or four students instead of twenty-three or twenty-four. With only six publications, I can think about more intimate details of each.

This month we have a few projects under way:

  • Redesigning our homepages– To give our readers a quick peek at our content, our homepage is filled with more images, instead of text. An article title and image will give a simple preview of what to expect.
  • Reorganizing our newsletters– Rather than sending all of the articles from the previous week, we are choosing the readers’ favorites. Have you signed up for the newsletter from your favorite publication? There’s no better time than the present to subscribe. Click here!
  • New sources– Here Comes a Bride has been working with wedding dress designers and bakeries to get the scoop on the latest trends in style and food. Be sure to check back weekly for more insight.

As fall gets fully under way in New Hampshire, we are seeing the colors of fall and feeling the chill of winter approaching. What better time is there to curl up on your coach with a laptop or tablet and enjoy some original PeKu content?

PeKu Highlights- September 2015

Monday, September 21st, 2015

EY_September-Highlights_500x300I usually publish the month’s highlights on the first Monday of the month. However, on the seventh of September I wasn’t quite ready to share our news. All of the changes had been put in place behind the scenes, but they weren’t visible to our readers yet. I decided it would be better to delay this column until things were fully up and running.

Now that the changes have been made public, what are some of the new additions?

  • We are refining our editorial calendar.
  • We have added videos full of wedding inspiration to Here Comes a Bride.
  • We have added educational cooking slideshows to Think Tasty.
  • We are adding more connections between our publications, such as highlighting crafts from Holidays Helper on Your Parenting Info.

Not mentioned in the abbreviated list is that we also made some subtractions. In order to focus better on those projects and more, we have decided to downsize from a family of eleven publications to six. These decisions are never easy, but this one feels like it will help us grow.

Although we did cease publishing on those five websites, don’t fret too much. We have kept all of our publications live. What does that mean? It means that if you have a favorite cocktail recipe on Parched No More or liked a remodeling suggestion on ‘Bout Home, you still can access those articles. While we aren’t publishing new content, we’re still proud of all we’ve done and have left it to be enjoyed.

Although the scope of PeKu has been reduced, the content will become even heartier. Look for new article series, interviews with experts, and more video content. We look forward to being an even better resource for our audience.