Archive for November, 2015

Stages of Success: Act 2

Thursday, November 26th, 2015

When I began to envision PeKu Publications, I started by recognizing my own strengths that would help build this company. The next obvious step was to be aware of the weaknesses I would need to compensate for. Although it is good to be positive, it is negligent not to address missing pieces in your skillset. For me, there were two areas in which I knew I would need assistance.

Gratitude- A Way of Thinking

Monday, November 23rd, 2015

thank-you-textAs I prepared my thoughts for today’s column, I reviewed columns from Novembers past. There was one continual theme- gratitude. Obviously, Thanksgiving brings to mind the need to be grateful for what one has. More than that, gratitude is integral to me. I make every effort to show appreciation for my team, both in public messages and private notes. Without strong team members, PeKu wouldn’t be the business that it has become.

I try to extend this feeling of gratitude to all parts of my life. When I receive excellent service at a store, I make sure the manager is aware of the great team member. Too often these managers only hear complaints. At home I express my gratitude for things both little and big. Whether it is clearing the table or rearranging your schedule to match mine, I let my family know that I am thankful for their assistance.

When a day is stressful and overwhelming, it can be easy to see only the dark clouds and frustration. I know that feeling of “Ugh!” quite well. But when I’ve taken a moment to catch my breath and think for just a moment, it is pretty clear that things aren’t as bad as they seem. And then, in that moment of calm, it is important to be thankful for all that I have.

So, during this week of Thanksgiving, I give thanks to you, PeKu readers, and hope you are able to take time to give thanks also.

PeKu News- November 2015

Monday, November 16th, 2015

thank you heart cloudNovember is another quiet month at PeKu. We have neither work anniversaries nor milestones to celebrate. Apparently the fall months have not been a time in which we added new members to our team.

What I did notice as I reviewed our list of start dates is the solidity of our team. More than half of our writing team has been delivering articles to our publications for over three years. In fact, one of our writers has been with us for six and a half years. Jane Wangersky joined us in February 2009, just eight months after our initial launch. Since that time, she has written on so many topics and provided much insight to our readers.

These writers are a vital part of what makes PeKu a strong publishing company. Their dedication to providing the best content is essential to our success. Although Thanksgiving is still ten days away, it seems an appropriate time of year to thank them for all that they do. Their handcrafted articles, which both inform and inspire our readers, are the foundation on which PeKu grows.

To my team of writers, I truly am thankful to work with a team as skilled and dedicated as you are. Thank you for being part of the PeKu team!

5 Benefits of Buying Designer Sunglasses

Wednesday, November 11th, 2015

sunglassesThe world is full of sunglasses, and it isn’t difficult to pick up a cheap pair from the local store if you need some shade on a sunny day. But if you want to dress up your look and make a style statement, a bargain-bin pair of sunglasses just won’t cut it. Instead, you need a pair of designer sunglasses, but if you are not convinced of the merits of designer shades and you need a good reason to spend the extra cash, here are five reasons why you are definitely worth it.

Stand Out from the Crowd
Cheap sunglasses are two a penny and nobody will look at you twice when wearing them. If you want to stand out, you really need to be rocking a pair of cool designer shades from a well-known brand such as Chanel, Ray Ban or Oakley. And if you want to really stand out, wear a pair of oversized frames and pretend you are a celebrity trying to go incognito.

Different Colour Lenses
One of the advantages of buying designer sunglasses is that they come in different colours, so you can pick from a range of coloured lenses to suit your needs. For example, if you love skiing or cycling, a pair of yellow lenses will be a smart choice. Dark lenses are fine, but choice is always better and with designer sunglasses, you always have a better choice.

Extra Protection from UV Rays
The biggest problem with cheaper sunglasses is that they offer less protection from harmful UV light. Really cheap sunglasses do nothing to protect your eyes and you may as well not bother wearing any sunglasses at all. More expensive designer brands typically offer a UV protection rating of 400 or more, which is what you need to prevent serious eye damage.

High Quality Glasses
Cheap sunglasses invariably break within a few weeks. They are made of cheap materials and the first time you drop the frame, it will crack and the lenses will probably fall out. Designer sunglasses are made from durable materials and come with scratch resistant lenses. Obviously you do still need to look after your sunglasses, but at least they won’t snap the first time you pull them on.

This is even more applicable if you wear sports sunglasses for running, cycling, skiing or any other outdoor pursuit. Cheap sports sunglasses won’t come with polarised lenses, which you will need to protect your eyes from the glare on a sunny day.

Extra Kudos
Wearing designer sunglasses gives you extra kudos with your friends. People tend to notice designer frames and are more likely to compliment you on your outfit if you accessorise with a pair of Prada sunglasses or similar. Designer sunglasses are also a great conversation starter if you buy a style straight off the catwalk.

You don’t need to spend a fortune on designer sunglasses. It is really easy to pick up cheap designer sunglasses from online retailers, but make sure you shop in a reputable online store such as Red Hot Sunglasses, or you could end up with a pair of fake sunnies instead.

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What’s Exciting in November

Monday, November 9th, 2015

Join Peku as she shares her thoughts on what’s new and exciting at PeKu Publications this November.

Becoming More Social

Monday, November 2nd, 2015

Screen Shot 2015-11-02 at 10.49.12 AMAs a brand, PeKu has been part of the social media world for quite some time. We launched in July 2008, and our first presence in the social media world was our Think Tasty Twitter account. Seven years later that account is still up and running. Over this seven year time span, we’ve been active on a number of social media fronts:

  • Facebook
  • Instagram
  • Pinterest
  • Twitter (for other publications)
  • Tumblr
  • YouTube

Some of these social media accounts focus on individual publications, such as our Wedding Inspiration Pinterest board, and others highlight PeKu as a whole. For most of the social media platforms, we cover PeKu in both ways. However, on Facebook, we have focused primarily as PeKu as a whole.

As the person who studies our metrics, I could bore you with the gory details of our social media numbers, but there’s no need for that. Rather, I will share what we propose to do based on those numbers- we will be building Facebook pages for each of our publications. No, I don’t consider this to be an exciting piece of news, most major publications have their own Facebook pages, but this is where PeKu is different. Although we are seven years old, we are still a startup working with a bare bones crew. Overseeing multiple Facebook pages had been lower on the priority list.

Now with fewer projects simmering and a bit more assistance in the area of social media, it is time for us to expand our social media presence. If our metrics stay consistent, we should be gathering new readers with the addition of these pages.

By the end of this week, all six publication pages should be live on Facebook. Be sure to find them, and like your favorites!