Editorially Yours


Michele Pesula Kuegler is the founder of PeKu Publications and chief foodie at Think Tasty. She runs this one-woman show focusing on creating new recipes to delight her family, friends, and herself.

Some Projects Are Like Snow Globes

by Michele Pesula Kuegler on November 17th, 2014

snow globeNovember saw great change to our editorial calendar. Eliminating eight publications will do that.  Along with the removal of tens of articles, I also made some small tweaks to make sure that our articles were geared toward our female audience.  Columnists’ assignments were changed, a couple new topics were added, and sections were realigned.

When November began, I watched as the team adapted to the change. I watched our publications and our readers’ reactions.  With everything moving along smoothly, I decided that it was time to implement even more change to our publications.  If we are going to be a whole new PeKu, then we need to do that across all of our publications. Thus, I decided to dive into each publication and determine what we did well and what we could do better.

As I worked on the editorial calendar for December, I made a great number of changes. New categories were created.  Old topics were removed. Different styles of articles were added.  As I got ready to publish the calendar for the team, it occurred to me that the work on this calendar was like a snow globe.  I shook the calendar quite a bit, there was snow flying everywhere, but now as everything was settling, I thought it looked amazingly beautiful.  This new PeKu is glittering and bright.

Of course, the beauty of a snow globe is that I can shake it again.  I can make other changes, and it will astound and amaze again.

The transition in November has been nice, calm. I am excited to see the beauty of our calendar in December. I think it should delight.


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