Editorially Yours


Michele

Michele Pesula Kuegler is the founder of PeKu Publications and chief foodie at Think Tasty. She runs this one-woman show focusing on creating new recipes to delight her family, friends, and herself.


Some Projects Are Like Snow Globes

by Michele Pesula Kuegler on November 17th, 2014
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snow globeNovember saw great change to our editorial calendar. Eliminating eight publications will do that.  Along with the removal of tens of articles, I also made some small tweaks to make sure that our articles were geared toward our female audience.  Columnists’ assignments were changed, a couple new topics were added, and sections were realigned.

When November began, I watched as the team adapted to the change. I watched our publications and our readers’ reactions.  With everything moving along smoothly, I decided that it was time to implement even more change to our publications.  If we are going to be a whole new PeKu, then we need to do that across all of our publications. Thus, I decided to dive into each publication and determine what we did well and what we could do better.

As I worked on the editorial calendar for December, I made a great number of changes. New categories were created.  Old topics were removed. Different styles of articles were added.  As I got ready to publish the calendar for the team, it occurred to me that the work on this calendar was like a snow globe.  I shook the calendar quite a bit, there was snow flying everywhere, but now as everything was settling, I thought it looked amazingly beautiful.  This new PeKu is glittering and bright.

Of course, the beauty of a snow globe is that I can shake it again.  I can make other changes, and it will astound and amaze again.

The transition in November has been nice, calm. I am excited to see the beauty of our calendar in December. I think it should delight.


Michele

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