PeKu Publications
It’s a whole new PeKu today, and honestly, I don’t know what version number to call it. We transformed from Wasabi Media Group to PeKu Publications in November 2012, so I guess that was version 1. Since that time we’ve made tweaks and changes to PeKu. We have changed our tagline (version 2?); we’ve removed a few sites (version 3?); we’ve reorganized our sections (version 4?). During all of those rebrands and relaunches, I didn’t bother to number the changes.
However, this change that we’ve made is huge. I have been working on it behind the scenes for the past two months. It feels like it deserves to have a name. Since I don’t know exactly what number we should give to it, I have decided to call it Version Y. How did I come to choose such a name? Y is a reference to the direction in which we are headed. PeKu has changed from being a little bit of something for everyone to a publishing company that is focusing on the female demographic.
In order to make this happen, we needed to let nine of our publications become dormant and switch our attention to the twelve that best align with our female audience. It also means refining the editorial calendar, finding more opportunities for collaboration among the twelve. While the biggest change took place today when we published new articles on a lot fewer publications than usual, there will be many more changes in the coming months.
As you look at today’s set of articles on the PeKu homepage and notice that there are only twelve boxes instead of twenty, know while that we may have reduced the quantity, our goal is to improve the quality. Take a peek at what we’re publishing- it’s the same great, original content but with a bit more of a flair toward the female.
Return to my Editorially Yours column next Monday as I answer a series of questions about this transformation and give a little more insight into what to expect.
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