News

PeKu goes YouTube: Expanding the Company from Written Content to a Digital Platform

by Gennadiy D on February 28th, 2014

Manchester, NH– PeKu Publications is eager to announce their newest marketing expansion and addition of original digital videos. The CEO and Editor-in-Chief, Michele Kuegler, seeks to develop and spread a contagious interest in PeKu’s articles to maintain readers and solidify a following. She states, “Having written, edited, and published thousands of articles over the past five years, it was time to try a new medium. Short, creative, and original videos seemed to be the perfect fit for PeKu.” Their recent goals have focused primarily on exhausting the power of social media marketing, and one of the final steps is incorporating a video presence on YouTube.

YouTube is a video-sharing platform where users can upload and view a variety of content with no cost or membership. The site reaches up to millions of viewers and creates an excellent outlet for spreading information. PeKu Publications maintains the integrity of consistently publishing original content, but has expanded this from written articles to digital videos.

Both creative director, Artem Belykh, and Monkey in Pajamas Media [www.monkeyinpajamasmedia.com] create the original videos. The Monkey in Pajamas work began in November of 2013 on their ‘Bout Green site. This channel discusses topics relevant to the environment and Go Green initiatives, published bi-weekly. Their progress continued to the Outdoors Eagle site in December of 2013. Outdoors Eagle covers a broad range of ideas relating to outdoor activities and traveling tips. The videos, created monthly by Mr. Belykh, provide an interactive and engaging method to sharing ideas and content. PeKu anticipates that the YouTube channels will maintain growth and serve as a catalyst to expand the company’s audience.
To view PeKu Publications current progress, below are two of their established channels:

Outdoor Destinations by PeKu:
https://www.youtube.com/channel/UCs3xM081g0txPq5rBOywiJg

Green Tips by PeKu:
https://www.youtube.com/channel/UChNei3ld6vvQD3Ma2ZsuZnA

About PeKu Publications
PeKu Publications is an emergent Internet-based publishing company, which is home to 22 niche properties, featuring content in eight unique channels. For more information about PeKu Publications go to http://www.pekupublications.com or contact Michele Pesula Kuegler at michele@pekupublications.com.

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