Editorially Yours


Michele

Michele Pesula Kuegler is the founder of PeKu Publications and chief foodie at Think Tasty. She runs this one-woman show focusing on creating new recipes to delight her family, friends, and herself.


PeKu and Playdough

by Michele Pesula Kuegler on May 12th, 2014
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playdoughOver the past few months I have spent a good amount of time making changes to PeKu. These changes have been bigger than typical site redesigns or article additions.  In fact, as I reflect upon the changes I’ve made it makes me think of using playdough with my children when they were little.  Sitting with them at their preschool-sized table, we would take the warm playdough that we had made and create a variety of items. What I liked it about it was that you could imagine anything you wanted, shape, and reshape until your form was exactly as you envisioned.

For a good portion of the beginning of the year I have been shaping and reshaping PeKu. In February we stopped publishing on Health Eagle.  In April we stopped publishing on Buzzer Eagle.  However, as we eliminated, we also added.  New topics were added to Here Comes a Bride, Outdoors Eagle, and Camp Campaign.  With the number of publications from 23 to 21 it was time to look at organization also.  Did all of our sections make sense? Did we still need to have eight sections?

As May started we rolled out our new organization.  PeKu is now comprised of seven sections, over which our 21 publications are divided.  As part of this reorganization, we even did a little interior work, switching assignments for the editorial team a bit.  Like most jobs, getting to cover a new area or experience a change in work can make things a little more interesting.

As I look at PeKu, this company that I have shaped and reshaped a bit this year, I am please.  The new organization gives it a better flow.  The 21 publications are excellent sources of lifestyle reading.  I look at PeKu and think that I really like what I am seeing.

Of course, PeKu is just like playdough, so I may want to tweak its shape again. . .


Michele

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