Editorially Yours


Michele

Michele Pesula Kuegler is the founder of PeKu Publications and chief foodie at Think Tasty. She runs this one-woman show focusing on creating new recipes to delight her family, friends, and herself.


June 2014 Highlights

by Michele Pesula Kuegler on June 2nd, 2014
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June Highlights copyOver the last 6+ years, I have spent a great amount of time thinking about the building and growing of PeKu.  Initially my goals were to add content.  This meant that I spent a lot of time writing articles.  As we grew, I added more writers to help me increase the amount of articles we were publishing on a weekly basis.  As the number of articles and readers grew, so did our revenue, which allowed me to add an editor to help with overseeing all of the articles we published. PeKu continued to snowball: more writers, more articles, another editor.

Having reached a comfortable total of 100 articles published each week, I focused on other aspects of this business.  Updating designs, adding features, finding specialists to round out our writing team.  However, at the beginning of this year, I realized that there was another direction in which PeKu could grow- we needed to add a team member to support us in marketing.

Over the past few years marketing efforts have been led by myself with assistance from college interns.  This year I decided that it was time for me to find someone to fill this role with a focus only on marketing.  The time that I give the role is not enough for a company this size.  So, today I am pleased to announce that we have hired our first Marketing Coordinator, Sam Tiscia.  Sam was our intern in the spring of this year and has proven herself to be a dedicated, creative team member. I very much look forward to seeing the new and inspiring campaigns she creates.

Here’s to a June filled with great articles produced by our writers and editors and new promotional ideas from our newly created marketing department!


Michele

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