As I was thinking about this column, it occurred to me that it is fitting that the alignment of PeKu is completed in February. February is the start of competition season for winter cheer squads. I was a cheerleader in high school, and now my younger daughter is also. So, just like her squad needs to be precise with all jumps lifting at the same moment and all arms at the same height during, so, too, will all PeKu websites be precise.
We started on this journey in July of last year. We redesigned PeKu corporate to give it a crisper, cleaner look. Once that was done, we made the decision to give all of PeKu’s properties the same look and feel. Yes, each still has its own theme and special flourishes, but the generic layout and color scheme of all twelve publications and the corporate site are the same.
What I like most about this is that when you travel from publication to publication, it is more obvious that they are related. We’ve had a link to the corporate site in the header of each site for years, but this black and white color scheme, along with the PeKu logo shouts, “We are PeKu!”
Now that I’ve explained my thoughts on this alignment, I’ll share a little data. Currently eleven of our twelve publications have the new look. Only Feathers Fins and Fur remains. It should be live with the new look no later than February 13th.
The countdown is on. . .PeKu is almost fully aligned!