On the content front, we have a new set of projects that we are tackling: new marketing videos for PeKu, a realigned calendar for My Fitness Tunes, refined search functionality on all of our sites. As these tasks are varied, it allows me to work with different team members on each: an editor, an engineer, an intern. I love sharing ideas and receiving feedback that encourage me to consider different perspectives.
On the team front, we have several occurrences this month:
New writer- Joe Shotkus has joined us as a writer and a specialist. He will be filling
Every month there are changes at PeKu, which I enjoy. I like not only the process of envisioning and creating but also the learning involved. It keeps my mind busy and allows me to expand my knowledge and imagination. This month we have three changes within our publishing schedule.
Think Tasty- The original PeKu publication is moving to a more structured format. Each month the recipes will revolve around a given theme. Plus, we have removed our weekly food video and replaced it with a new column, Simple Solutions. This column will feature recipes that require
One benefit to running an Internet-based company is that I can work with people who are located all over the planet. In fact, our team is divided among four countries on two continents. This allows me to collaborate with a wide variety of talented people; I am not restricted by location. However, this very benefit also makes for a unique work environment.
In the early PeKu days, I did all of the editing. Therefore, I had regular email conversations with every writer. For the past three years I have had associate editors who handle this work. They now
I find it to be amazing what a difference a small change can make. Last weekend my husband and I rearranged our living room. We didn't add any new pieces, didn't even change throw pillows or blankets. Yet, when our teenaged children came home from an afternoon out, they both remarked on the new layout. Rather than heading to various parts of the house, as is the norm, they came to the living room and took seats in the room. Both were excited about the new look and feel of the room. Although I thought the change
Valentine's Day is this Friday, and in our home the season of love is in full bloom. My husband and I have been planning our menu for that night. We always opt to make a multi-course meal that we will eat by candlelight. Additionally, two of our teens have significant others for whom they have been planning gifts and surprises. Our high school senior is planning to make dinner for his girlfriend, which means that this year we actually are making "reservations" for our dining room. They will dine at 7:00; my husband and I will dine
Although the natural instinct in business is to continue growing bigger, there are times when minimizing is the better option. At PeKu we've recently made the decision to make things just a little bit smaller. As of this Friday, we will no longer be publishing new content at Health Eagle.
Why did we make this decision?
It wasn't for lack of readers. Health Eagle tends to be in the top half of our portfolio, in terms of readership.
It wasn't for lack of topics. It seems that every day there is some new medical topic of interest to the general