Editorially YoursEditorially Yours

March 17th, 2014

Mid-March Madness

Reading that title, it probably brings the men's NCAA basketball tournament to mind.  However, that isn't the only madness happening right now.  At PeKu, we are putting the very last touches on our next editorial calendar.  In fact, it should be in our writers' and editors' hands before the end of the workday today.  Within this calendar there are a handful of changes:

  • Addition of new categories

  • Expansion of other categories

  • Elimination of a publication

There's a lot to do on this St. Patrick's Day, none of which is enjoying green-colored beverages.  So, I'm keeping this column short to focus on

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March 10th, 2014

PeKu News- March 2014

On the content front, we have a new set of projects that we are tackling:  new marketing videos for PeKu, a realigned calendar for My Fitness Tunes, refined search functionality on all of our sites.  As these tasks are varied, it allows me to work with different team members on each: an editor, an engineer, an intern.  I love sharing ideas and receiving feedback that encourage me to consider different perspectives.

On the team front, we have several occurrences this month:

  • New writer- Joe Shotkus has joined us as a writer and a specialist.  He will be filling

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March 3rd, 2014

March 2014 Highlights

Every month there are changes at PeKu, which I enjoy.  I like not only the process of envisioning and creating but also the learning involved.  It keeps my mind busy and allows me to expand my knowledge and imagination.  This month we have three changes within our publishing schedule.

  1. Think Tasty- The original PeKu publication is moving to a more structured format.  Each month the recipes will revolve around a given theme.  Plus, we have removed our weekly food video and replaced it with a new column, Simple Solutions.  This column will feature recipes that require

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February 24th, 2014

An End Too Soon

One benefit to running an Internet-based company is that I can work with people who are located all over the planet.  In fact, our team is divided among four countries on two continents.  This allows me to collaborate with a wide variety of talented people; I am not restricted by location.  However, this very benefit also makes for a unique work environment.

In the early PeKu days, I did all of the editing.  Therefore, I had regular email conversations with every writer.  For the past three years I have had associate editors who handle this work. They now

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February 17th, 2014

Just a Little Tweak

I find it to be amazing what a difference a small change can make.  Last weekend my husband and I rearranged our living room.  We didn't add any new pieces, didn't even change throw pillows or blankets.  Yet, when our teenaged children came home from an afternoon out, they both remarked on the new layout.  Rather than heading to various parts of the house, as is the norm, they came to the living room and took seats in the room.  Both were excited about the new look and feel of the room.  Although I thought the change

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