Editorially YoursEditorially Yours

December 8th, 2014

PeKu News- December 2014

The entire month of December feels like a celebration to me. Between the assortment of holiday parties, the increased amount of baking, the multitude decorations, the sounds of Christmas music, and the holidays themselves, it feels like a non-stop party. At our house, the decorations came out the day after Thanksgiving.  I'm all for celebrating Thanksgiving as its own event, but once it has had its due, I like to make our house festive. So, our windows have candles and our year round tree has multi-colored lights among many other pieces of decor.

This month's work anniversaries are

Read More
December 1st, 2014

PeKu Highlights- December 2014

As December begins, many people are filled with the stress of obligations looming. Taking the perfect picture(s) for the holiday card. Finding the right gifts for everyone on your list. Making time to bake beautifully crafted cookies. Scheduling all of the extra holiday events, parties, and more. While I can't reduce the number of places you need to be and the things you need to do, I can provide a few helpful hints.

Home Decorating

If you're seeking some inspiration for your living room, kitchen, or front porch, stop by 'Bout Home. This month we are dedicating

Read More
November 24th, 2014

Meet the Team- Joe Lawrence

This week's interviewee has been with PeKu since the very beginning with a little time off in the middle of his tenure. Joe Lawrence started writing for PeKu in July 2008. He wrote for us on a number of topics, including politics and parenting, until January 2011. At that point, he took a two and a half year hiatus to focus on his family and career. We were delighted when he returned in September 2013. Since that time he's been writing about fitness, and next month he will return to writing about parenting. I'll stop the intro

Read More
November 17th, 2014

Some Projects Are Like Snow Globes

November saw great change to our editorial calendar. Eliminating eight publications will do that.  Along with the removal of tens of articles, I also made some small tweaks to make sure that our articles were geared toward our female audience.  Columnists' assignments were changed, a couple new topics were added, and sections were realigned.

When November began, I watched as the team adapted to the change. I watched our publications and our readers' reactions.  With everything moving along smoothly, I decided that it was time to implement even more change to our publications.  If we are going to

Read More
November 10th, 2014

Version Y- Questions & Answers

We are now one week into our female-focused orientation at PeKu. Thankfully, the transition has gone well for the team.  Our writers are producing terrific articles for their new assignments (as well as their pre-change ones). Our editor has mastered the new editorial calendar and all of its intricacies.  Our marketing team is busily promoting PeKu (and Peku the penguin) to our audience. And of course, our engineering and design team has all of PeKu looking great!

With everything going smoothly, I am excited to write about this change and answer questions as promised

Read More
November 3rd, 2014

PeKu, Version Y

It's a whole new PeKu today, and honestly, I don't know what version number to call it.  We transformed from Wasabi Media Group to PeKu Publications in November 2012, so I guess that was version 1.  Since that time we've made tweaks and changes to PeKu.  We have changed our tagline (version 2?); we've removed a few sites (version 3?); we've reorganized our sections (version 4?).  During all of those rebrands and relaunches, I didn't bother to number the changes.

However, this change that we've made is huge.  I have been working on it behind the scenes for

Read More
Page 4 of 36« First...23456...102030...Last »
Inspire. Inform. Engage.