As the owner of a startup, or a business, you (hopefully) are reviewing statistics on a regular basis. At PeKu I take time each Monday to analyze a variety of reports. There’s nothing better than seeing an increase in readers or discovering that a new promotion was successful. Yes, it is pure happiness to see your company thriving.
Archive for the ‘News’ Category
As the founder of a publishing company, it should come as no surprise that good writing is vital to my work. However, it needs to be noted that good writing skills are vital to all, whether it be in my publishing business or elsewhere in the startup world.
When I began to envision PeKu Publications, I started by recognizing my own strengths that would help build this company. The next obvious step was to be aware of the weaknesses I would need to compensate for. Although it is good to be positive, it is negligent not to address missing pieces in your skillset. For me, there were two areas in which I knew I would need assistance.
When I launched PeKu Publications seven years ago, I had almost no publishing experience and absolutely no business experience in my career history. So, why would I ever think that I could launch a multi-publication, online business? Maybe a little bit of it was sheer bravado, but I also knew my own strengths.
First, I know that I am a solid writer and an even better editor. I chose a business in which I knew my own personal skills were strong.
Manchester, NH- In May 2014, Jaye English of Spoondog Entertainment Group contacted the editorial team of Tunes News, a PeKu Publications property. Developing a photo journal of Soundgarden, English requested permission to publish a concert review from Tunes News.
The concert review was written by former PeKu team member, John Frazzetta. It detailed the July 6, 2011 concert held at Mohegan Sun Arena and included an original photo taken by the author. The article published initially on July 15, 2011.
Today, Spoondog Entertainment Group has published the book, Photofantasm Soundgarden – Nudedragons to King Animal. Included in this collection is the original Mohegan Sun review written by Frazzetta.
This Soundgarden photo journal is available for pre-order. The book will ship by June 16th of this year. Included in this collection are graphic art, reviews, photographs, and more. Covering the band from 2010 to 2013, it was created with the help of many fans, authors, photographers, musicians, and artists, including our former columnist, John Frazzetta.
To learn more about this book, please visit www.photofantasm.com.
About PeKu Publications
PeKu Publications is an emergent Internet-based publishing company, which is home to 12 niche properties, featuring content in 5 unique channels. For more information about PeKu Publications go to http://www.pekupublications.com or contact Michele Pesula Kuegler at email@example.com.
Manchester, NH— Over the past few months PeKu Publications has expanded and solidified their social media presence in many different ways in order to bring PeKu to the largest number of readers possible in an innovative way.
These expansions have taken place on the social media fronts of Instagram, YouTube, and Twitter. Their Good Life Review site has been added to Instagram under the username, “PeKu Travel”. This profile features pictures of beautiful destinations around the world with links to articles on the Good Life Review publication website. The company is also very excited to announce that they have recently brought a new publication to YouTube. Their Holidays Helper site now has it’s own YouTube channel under the name “Holiday Inspiration by PeKu”. This channel features video inspiration for celebration of less popular holidays and helpful ideas for food, crafts, and entertainment for a variety of fun gatherings. PeKu’s pet-lover oriented publication, Feathers Fins and Fur, has joined the world of Twitter as @PeKuPets. This account serves to tweet out links to the daily articles featured on the publication which include animal breed spotlights, pet care advice, a “Ask the Vet” column, and more. They hope that this expansion will help Feathers Fins and Fur reach a broader audience of animal lovers worldwide. Michele Pesula Kuegler, CEO and founder of PeKu, states “We recognize that in this fast-paced world our readers don’t always have time to read an article. By providing an essence of our current topics via social media, we hope to keep our audience engaged with PeKu Publications.”
PeKu Publications has also added a new angle to their social media promotion with the presence of their mascot, PeKu the Penguin, taking to Twitter and Instagram. She is under the name “PeKuPenguin” on both sites as an expansion of the “Where’s PeKu” campaign. Readers across the country have snapped photos of PeKu the Penguin in unique locations for which Twitter and Instagram have been utilized to publish these fun photos for their followers. Although PeKu Publications hopes that these social media expansions will attract new readers, they serve to freshen the PeKu experience for their current readers as well. Be sure to follow all of these additions on Twitter, Instagram, and YouTube and look for more to come as PeKu Publications continues to grow.
About PeKu Publications
PeKu Publications is an emergent Internet-based publishing company, which is home to 12 niche properties, featuring content in five unique sections. For more information about PeKu Publications go to http://www.pekupublications.com or contact Michele Pesula Kuegler at firstname.lastname@example.org.