When I began building PeKu Publications six years ago, I knew that I would need writers. As a company that is focused on delivering original content, I would not be able to supply all the content on my own. In the early stages, when the budget was tight, I found talented, local high school students who were willing to write for me at a frugal rate.
Having founded PeKu on a bootstrap model, as revenue increased so did the size of my team. Keeping my high school writers (and offering rate increases), I also needed to add more writers and, eventually, editors. Rather than just seeking local scribes, I cast my net across the globe.