Archive for October, 2015


Monday, October 26th, 2015

front rangeI would guess that I take fewer pictures than many moms. I do get the important moments- first day of school, birthday celebrations, special occasions, and more. However, I don’t photo-document every occasion. For some things I just am in the moment, camera (AKA my phone) tucked in my pocket. Although I don’t take pictures of everything, I do see the value of photography.

I spent Columbus Day weekend visiting my eldest at college. While I could have kept a journal of the weekend, I think one of the photos of the two of us sums up the weekend quite nicely. We’re in a park, smiling. It was simply a great time spent together, chatting and catching up on everything under the sun.

I see the value of photographs at PeKu also. Although we are a company built primarily on the written word, I know that pictures help to share our stories. Over the years, we have added more and better pictures to our publications. When we launched in 2008 we used almost no pictures with our articles. With time I realized that pictures were crucial, and we found sources that could meet our needs.

Recently I made the decision to make several different pieces of PeKu more photo-centric. Currently all of our publications have image-focused homepages. Prior to this our homepages were a mix of smaller images and excerpts. What I’ve learned is that a larger image and article title are all our audience needs to want to read the entire article. We’ve made a similar change with our newsletters. Rather than sending excerpts, we are sending images and titles. We believe this will provide our subscribers with a better peek at our recent work.

With these new image-based designs, I think PeKu is not only more reader-friendly but more appealing to the eye. As always, I would love your feedback. Feel free to leave a comment and share your thoughts on your new look.

PeKu News- October 2015

Monday, October 19th, 2015

October is a quiet month at PeKu. There isn’t a single work anniversary. So, since we don’t have any milestones to celebrate, I thought it would be better to share a couple random things.

Peku, our mascot, took a trip to Baltimore and got to work at Betamore.

Peku Betamore

We added a new PeKu-branded Instagram account, PeKu Style, which highlights women’s fashion, which includes, office wear, casual wear, bridal fashion, and much more! Be sure to follow us a @PeKuStyle.

PeKu Style_Instagram_pic

We also have redesigned our newsletters. Do you receive the latest articles from your favorite PeKu publication(s) in a handy, weekly email? If not, sign up now.

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What’s Exciting in October

Monday, October 12th, 2015

Join Peku as she shares her thoughts on what’s new and exciting at PeKu Publications this month.

Conservation Projects Can Help Kids Connect with Animals

Thursday, October 8th, 2015

sushicatYou may have already heard about ‘Generation Nature’, the new program at SeaWorld headed by budding spokeswoman Bindi Irwin. However, have you ever stopped to wonder if this program really is the best way to teach our kids about nature and wildlife? After all, there is little ‘natural’ going on at SeaWorld and other wildlife parks and zoos. Is viewing animals through cages really the best way to teach our children to engage with the natural world in a meaningful way and respect animals and wildlife? If you are looking for an alternative program that will really help your child to respect the natural world, consider these:

Be Out There
Be Out There is a program run by the National Wildlife Foundation which encourages parents to get their kids outdoors with a variety of fun activities. Rather than sitting at home in front of a TV, the program allows children to learn about a number of different things such as planting a garden or simply just getting outside to play. One awesome part of this campaign is the Geocache Trails, which allow the entire family to get involved in an outdoor adventure.

Let’s G.O!
Let’s Get Outside (G.O) is a program run by the Children and Nature Network and combines play, service and celebration in order to help get children actively involved in natural restoration projects in their local neighborhood. This program can be adapted for local schools, groups and organizations and encourages kids to get parents, teachers and even local government leaders involved in taking on projects that are beneficial to the natural world. Building a community garden, taming wild garlic on a nature preserve, and creating guidebooks for nature trails are just some previous projects of the campaign.

REI Family Adventure Program
The outdoor outfitter, REI, also runs a series of programs to help kids and families get outdoors. Local hiking, bike trails, and a variety of outdoor courses for schools are included, and taught by professionals. Fun outings such as kayaking on local waterways, camping classes, wilderness medicine, and basic rock climbing are also included.

Ocean Guardian Classrooms
Run by the National Oceanic and Atmospheric Administration, this program works to educate children more about marine conservation and sea animal protection. It includes a number of activities that children can take part in in order to learn more about their local watersheds, and also runs more structured programs such as the Ocean Guardian Kids Club. If you live in California there is also the option to involve your local school by becoming an Ocean Guardian School, and you can help to organize school trips to one of the many Ocean Guardian Classrooms located in the US.

If you would like to donate to any of these great causes or the Dancing Star Foundation which also works to conserve international biodiversity, each of these conservational organizations will always welcome new support and donations, and many of them are run on a charitable base.

Do you agree that conservation is the best way to encourage kids to connect with nature? We’d love to hear from you in the comments.

Brought to you by our friends at Dancing Star Foundation.

PeKu Highlights- October 2015

Monday, October 5th, 2015

EY_October-Highlights_500x300This month I am back on schedule with my editorial highlights column. With three weeks of publishing (using our new schedule) under our belts, things are going smoothly. One of the best things from this change has been the increase in time I have to focus on individual sites. It reminds me of my days as a teacher. Although I loved working with the class as a whole, it was nice to be able to work in small groups and focus on three or four students instead of twenty-three or twenty-four. With only six publications, I can think about more intimate details of each.

This month we have a few projects under way:

  • Redesigning our homepages– To give our readers a quick peek at our content, our homepage is filled with more images, instead of text. An article title and image will give a simple preview of what to expect.
  • Reorganizing our newsletters– Rather than sending all of the articles from the previous week, we are choosing the readers’ favorites. Have you signed up for the newsletter from your favorite publication? There’s no better time than the present to subscribe. Click here!
  • New sources– Here Comes a Bride has been working with wedding dress designers and bakeries to get the scoop on the latest trends in style and food. Be sure to check back weekly for more insight.

As fall gets fully under way in New Hampshire, we are seeing the colors of fall and feeling the chill of winter approaching. What better time is there to curl up on your coach with a laptop or tablet and enjoy some original PeKu content?

Inspire. Inform. Engage.