Archive for March, 2015

I Forgot My Own Anniversary

Monday, March 30th, 2015

champagneLet me set the record straight, I did not forget my wedding anniversary. I can’t imagine doing that nor listening to the teasing I would suffer from my husband. You see, I am a remember-er of such things. Close family members’ birthdays and anniversaries, holidays of smaller scale (Groundhog Day, Pi Day), these are occasions that I note and possibly celebrate.

However, at the beginning of the month I received a notification from LinkedIn that I had a new comment.

“Congratulations!”

I began to wonder why I was receiving congratulations. I hadn’t posted anything new. I clicked the link in the email and discovered that this month marked my five year anniversary as CEO of PeKu Publications.  This occasion was not one that I had acknowledged, ever.

Every July I mark PeKu’s birthday. (This year the company turns 7!)  Focusing on my own tenure as CEO has never been anything I measured in time. Rather I have measured it by the things that I have learned.  While this might be the appropriate time to post a “Top 10 Things I Learned as CEO” for link bait, I don’t know if I could quantify everything I’ve learned.

There have been lessons big and small.  Don’t use large images; they slow down our servers. Make sure your team knows you are easily accessible and mean it. Click save, often. You never know when you’ll make a connection that benefits your business. However, I don’t think I could stack rank my top lessons. There have been so many.

Yes, I have spent the last five years as CEO of PeKu.  I have learned a lot, and I’m sure I will learn so much more. That’s one of my favorite things about this role. The potential to learn is nearly infinite.

While I have reached a milestone, I don’t think it’s necessary to celebrate or send congratulations. Rather it is another day to learn in the hopes of continually growing PeKu.

Meet the Team- Meghan Kelly

Monday, March 23rd, 2015

OLYMPUS DIGITAL CAMERAThis month’s interview was conducted with one of our two interns this semester. Meghan Kelly is filling the role of our Features Reporter. A senior at Saint Anselm College in Manchester, she has been busy working with our editorial team to create excellent content on a number of our publications, including Holidays Helper, ‘Bout Home, and Little Bit of Green. Read on to learn more about Meghan.

MPK: What do you do in your role as the Features Reporter?

MK: As the Features Reporter, I interview professionals and experts in their area of expertise and write up their information and advice for the public. Topics range from baking and gardening to home organization and décor.

MPK: What is your favorite part of the role?

MK: My favorite part of being the Features Reporter is learning new ideas with each different article. A few weeks ago I did a feature article on indoor gardening projects during the winter, and I interviewed Julia Loven who used a bag of gardening soil to grow herbs all year round. I loved the idea, and I want to try it next winter!

MPK: As a student at St. Anselm College, have any of your classes helped with the internship?

MK: I took a Journalism class last semester and learned guidelines for interviewing and citing my sources, which I use for every article I write. Where my English major has taught me punctuation and grammar and helped me develop ideas and present them clearly, the Journalism class helped me to foster an engaging, rather than literary, style of writing.

MPK: What are your post-graduation goals?

MK: This summer I have a journalism internship in D.C., which I am thrilled to start! The only downside is the internship begins the day after graduation!

MPK: What fun fact would our readers be surprised to learn about you?

MK: I am actually a black belt in Tae Kwon Do. I studied for five years before I graduated high school, and I return to train during the summers.

PeKu News- March 2015

Monday, March 9th, 2015

snow flowersWe’re into the second week of March and most of New Hampshire is excited. Why is that? The temperature has been above freezing for three consecutive days! As the winter starts to wind down and spring approaches, it is a delight to have temperatures in the upper 30s and low 40s. If you don’t live in a cold region of the globe, you’re probably questioning how temperatures that low can feel warm, but trust me, they do.

So, as I sit at my desk and look at the slowly descending snowbanks, I am excited for the reappearance of bare sidewalks, green lawns, and more. I also am excited to take note of this month’s anniversaries at PeKu. Courtesy of some sort of karma or fate, this month’s two anniversaries belong to our two teen columnists.

  • Sam P. has been writing for us for the past four years. Over this time she has expanded her writing repertoire to include the teen column at Your Parenting Info, eco-friendly tips at ‘Bout Green, teen fashion and DIY at Go Shopping Info, among other topics.
  • Krysten Gouveia is one of our newer writers and is marking her first anniversary at PeKu this month.  Krysten is our environmental specialist, covering all sort of topics within the genres of fashion and personal care. To read her articles, be sure to visit ‘Bout Green every Wednesday.

These writers offer just a couple of the unique perspectives that you can find when reading PeKu columns. Be sure to return daily to see what is new from Sam, Krysten, and the rest of our team.

What’s New in March 2015?

Monday, March 2nd, 2015

EY_March-HighlightsAs I thought about changes at PeKu that are happening this month, there were many that came to mind. The stage of the change varies. One has been put in place, another should arrive mid-month, others are under way for launch in April, and others are simply ideas being tossed around in my mind like balls in a lottery drawing. It seems that change at PeKu is perpetual.

Having said all of that, I am not ready to share most of those changes.  There is so much fluidity that some of the ideas may morph and others may not come to be. While I could share my visions, I don’t like to offer ideas unless I’m sure they’ll come to pass. It’s similar to how I feel about parenting. I don’t make promises that I can’t keep.

So, what is definitely happening this month at PeKu?

  • Think Tasty is changing the organization of the recipes that we share. Rather than working with a monthly theme, such as desserts, we are now working on a biweekly ingredient theme. That starts today with the theme of noodles.
  • We are working on a redesign of our newsletters. We are changing the look of our newsletters, reformatting the registration process, and creating new landing pages. I look forward to their unveiling in the near future.

As I mentioned, there are many other PeKu projects in the work; they just aren’t ready to be shared yet.  As soon as they are, I’ll be sure to write about it here.

 

Inspire. Inform. Engage.