Archive for April, 2014

Meet the Team- Samantha Tiscia

Monday, April 28th, 2014

Samantha TSince June 2012, I have been introducing you to an assortment of PeKu team members.  I have interviewed columnists, editors, our engineer and designer, and specialists.  This month our interview is a first; you will be meeting our Communications Specialist intern, Sam.  Sam has worked with PeKu since January and has implemented several successful new programs.  A senior at Saint Anselm College in Manchester, New Hampshire, she graduates next month.

Read on to learn more about Sam.

MPK: What do you do in your role as the Communications Specialist?

ST: As a communications specialist, I am responsible for managing aspects of the social media portion of PeKu Publications.  Primarily, I run the Twitter account, which involves tweeting articles, following relevant profiles, and interacting with fans and readers. I just recently designed an Instagram account which targeting one specific niche publication of PeKu Publications: My Fitness Tunes.  This publication was selected based on popularity on Instagram.  In addition to managing social media, I also consult with the CEO and Editor-In-Chief, Michele Pesula Kuegler, on a weekly basis to strategize marketing techniques and brainstorming ways to brand the company.

MPK: What is your favorite part of the role?

ST: A part of my role that I particularly enjoy is my ability to provide input and feedback to Michele in regards to her company, the image of the website, and marketing techniques.  She is extremely receptive to my suggestions, and therefore provides me the opportunity to express creativity and exchange ideas to grow the company.  While my role is focused on social media, Michele has expanded it to brand development and marketing tactics.

MPK: As a student at St. Anselm College, have any of your classes helped you with the internship?

ST: Several of my classes have aided in my internship this semester. Psychology plays a major role in developing a company.  Courses such as social psychology and organizational psychology cover topics such as motivation, psychology in the work place, and psychology of media. Being aware of these topics allow me to understand the readers and what may be appealing to them.

MPK: What are your post-graduation goals?

ST: Post graduation I plan to enter the career field of marketing,whether it be primarily social media or a combination of public relations and marketing.  I enjoy working with people as well as working in a dynamic environment.  I look forward to working in a business setting in a position that fosters my creativity and develops my career.

MPK: What fun fact would our readers be surprised to learn about you?

ST: I actually started my college career pursuing a different major primarily focused on the health and medical field.  I switched to psychology at the end of my sophomore year and delved directly into organizational psych and advertising.  Psychology was always an interest of mine, and seeing the business side to it genuinely appealed to me.  It is interesting that I began in a field so opposite of what I will be entering now, but I learned a versatile and diverse skill set that I hope will help me in the future.

Marathon Monday

Monday, April 21st, 2014

marathonWith the start of the elite women’s group, the 118th Boston Marathon began approximately half an hour ago.  Sitting at the office, the marathon is playing on the television instead of the regular business news shows.  As it does on many Marathon Mondays, conversation turns to running.

A colleague at the office asked if I ever had run a marathon.  I laughed politely.  Even though I workout faithfully, six days a week, I don’t consider myself to be a runner of any form or fashion. I haven’t even run a 5k.  I use running as a part of interval training.  I always assume that if I were to attempt a run of several miles I would become bored.

However, why should I make that decision and not try?  I love a challenge, a new obstacle to conquer.  When I left my career as a teacher, I was facing the challenge of building a publishing company with a background that involved neither publishing nor business.  Yet, every day I have worked to make PeKu bigger, better, more refined.

Challenges are beneficial in all facets of our life.  It makes us grow, expand our horizons, gain new skills and knowledge.  On this Marathon Monday, as I admire those able to complete a 26.2 mile run, I will be considering what new challenges I should undertake.

How about you?

PeKu News- April 2014

Monday, April 14th, 2014

PeKu News copyOn this mid-April morning, I can barely find the words to explain my excitement at today’s weather.  The sun is shining, the temperatures are supposed to reach the upper 70s, and I am wearing open-toed sandals (without shivering!).  Additionally, yesterday was the first day that I spent working in my yard this season- transplanting shrubbery, cleaning perennial beds, and removing the winter’s accumulation of sand from our garage.  These first few tastes of warm spring weather have been delicious!

Just as the sun puts a smile on my face, so do some of these noteworthy items:

  • New tagline– For quite some time, our tagline had been, “Inspire. Inform. Engage.”  I truly loved that tagline, as that is what I want PeKu to do for all of our readers. When you find an article, it should provoke a response whether it be intellectual or emotional.  However, that tagline doesn’t explain exactly what we do.  I recognize that PeKu still is not a household name, so we need a tagline that helps our new visitors understand what we do.  Thus, our new tagline is “Original articles to inspire every reader.”  This tagline embraces our two most important qualities. One, we publish only original content. Two, each article is written with the goal of inspiring our audience.  I’m hoping that this change helps future readers discover PeKu more easily and quickly.
  • Five years– Jacob P., a columnist, celebrates his fifth anniversary with PeKu this month.  Jacob started at the age of 13, as our second teen columnist.  Over the past five years he has expanded his writing to include amphibian and reptile articles, men’s fashion, and more.
  • Two years– R. Carnavale has been writing about a myriad of topics for PeKu in the past twenty-four months.  Covering everything from gaming to travel to book reviews, this columnist provides advice and knowledge on these topics and many more.

I hope your Monday is off to a bright a start as it is here at PeKu!

 

 

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Inspire. Inform. Engage.