Since June 2012, I have been introducing you to an assortment of PeKu team members. I have interviewed columnists, editors, our engineer and designer, and specialists. This month our interview is a first; you will be meeting our Communications Specialist intern, Sam. Sam has worked with PeKu since January and has implemented several successful new programs. A senior at Saint Anselm College in Manchester, New Hampshire, she graduates next month.
Read on to learn more about Sam.
MPK: What do you do in your role as the Communications Specialist?
ST: As a communications specialist, I am responsible for managing aspects of the social media portion of PeKu Publications. Primarily, I run the Twitter account, which involves tweeting articles, following relevant profiles, and interacting with fans and readers. I just recently designed an Instagram account which targeting one specific niche publication of PeKu Publications: My Fitness Tunes. This publication was selected based on popularity on Instagram. In addition to managing social media, I also consult with the CEO and Editor-In-Chief, Michele Pesula Kuegler, on a weekly basis to strategize marketing techniques and brainstorming ways to brand the company.
MPK: What is your favorite part of the role?
ST: A part of my role that I particularly enjoy is my ability to provide input and feedback to Michele in regards to her company, the image of the website, and marketing techniques. She is extremely receptive to my suggestions, and therefore provides me the opportunity to express creativity and exchange ideas to grow the company. While my role is focused on social media, Michele has expanded it to brand development and marketing tactics.
MPK: As a student at St. Anselm College, have any of your classes helped you with the internship?
ST: Several of my classes have aided in my internship this semester. Psychology plays a major role in developing a company. Courses such as social psychology and organizational psychology cover topics such as motivation, psychology in the work place, and psychology of media. Being aware of these topics allow me to understand the readers and what may be appealing to them.
MPK: What are your post-graduation goals?
ST: Post graduation I plan to enter the career field of marketing,whether it be primarily social media or a combination of public relations and marketing. I enjoy working with people as well as working in a dynamic environment. I look forward to working in a business setting in a position that fosters my creativity and develops my career.
MPK: What fun fact would our readers be surprised to learn about you?
ST: I actually started my college career pursuing a different major primarily focused on the health and medical field. I switched to psychology at the end of my sophomore year and delved directly into organizational psych and advertising. Psychology was always an interest of mine, and seeing the business side to it genuinely appealed to me. It is interesting that I began in a field so opposite of what I will be entering now, but I learned a versatile and diverse skill set that I hope will help me in the future.