Archive for February, 2014

PeKu goes YouTube: Expanding the Company from Written Content to a Digital Platform

Friday, February 28th, 2014

Manchester, NH– PeKu Publications is eager to announce their newest marketing expansion and addition of original digital videos. The CEO and Editor-in-Chief, Michele Kuegler, seeks to develop and spread a contagious interest in PeKu’s articles to maintain readers and solidify a following. She states, “Having written, edited, and published thousands of articles over the past five years, it was time to try a new medium. Short, creative, and original videos seemed to be the perfect fit for PeKu.” Their recent goals have focused primarily on exhausting the power of social media marketing, and one of the final steps is incorporating a video presence on YouTube.

YouTube is a video-sharing platform where users can upload and view a variety of content with no cost or membership. The site reaches up to millions of viewers and creates an excellent outlet for spreading information. PeKu Publications maintains the integrity of consistently publishing original content, but has expanded this from written articles to digital videos.

Both creative director, Artem Belykh, and Monkey in Pajamas Media [] create the original videos. The Monkey in Pajamas work began in November of 2013 on their ‘Bout Green site. This channel discusses topics relevant to the environment and Go Green initiatives, published bi-weekly. Their progress continued to the Outdoors Eagle site in December of 2013. Outdoors Eagle covers a broad range of ideas relating to outdoor activities and traveling tips. The videos, created monthly by Mr. Belykh, provide an interactive and engaging method to sharing ideas and content. PeKu anticipates that the YouTube channels will maintain growth and serve as a catalyst to expand the company’s audience.
To view PeKu Publications current progress, below are two of their established channels:

Outdoor Destinations by PeKu:

Green Tips by PeKu:

About PeKu Publications
PeKu Publications is an emergent Internet-based publishing company, which is home to 22 niche properties, featuring content in eight unique channels. For more information about PeKu Publications go to or contact Michele Pesula Kuegler at

An End Too Soon

Monday, February 24th, 2014

timeOne benefit to running an Internet-based company is that I can work with people who are located all over the planet.  In fact, our team is divided among four countries on two continents.  This allows me to collaborate with a wide variety of talented people; I am not restricted by location.  However, this very benefit also makes for a unique work environment.

In the early PeKu days, I did all of the editing.  Therefore, I had regular email conversations with every writer.  For the past three years I have had associate editors who handle this work. They now have regular contact with the writers, and because of that, I don’t have as many conversations with that part of the team.  I guess that is normal for any company, as the CEO probably doesn’t make it onto the work floor frequently.  However, with the team being virtual, I can’t even walk the floor to see them, so there is this odd disconnect.  I have writers that I know by name and assignments, but not much more.

Two weeks ago, I received extremely sad news.  One of our Parched No More columnists had passed away.  Brendan was an experienced bartender who also was a talented writer.  He answered our readers’ bartending questions, wrote wine reviews, and shared cocktail recipes.  Brendan not only knew how to run a great bar, he knew how to teach others to do so, be it at home or elsewhere.

As it is with the majority of my writers, I had never met Brendan.  I had emailed with him occasionally, but I knew him more so through his three weekly columns.  Regardless to my limited time with Brendan, I felt his loss quite strongly.  He was a part of the PeKu team, a reliable, thoughtful writer.

Unfortunately, there is no pause; time moves forward.  We have found a new columnist, who I am sure will write informative, engaging articles.  However, I won’t forget Brendan, our writer who so aptly filled these roles for a period of time.

Just a Little Tweak

Monday, February 17th, 2014

couchI find it to be amazing what a difference a small change can make.  Last weekend my husband and I rearranged our living room.  We didn’t add any new pieces, didn’t even change throw pillows or blankets.  Yet, when our teenaged children came home from an afternoon out, they both remarked on the new layout.  Rather than heading to various parts of the house, as is the norm, they came to the living room and took seats in the room.  Both were excited about the new look and feel of the room.  Although I thought the change would be good, I didn’t expect such a robust reaction.

The same is true for the recent PeKu redesign.  Both the corporate logo and layout of the PeKu homepage were refreshed.  I expected to hear an occasional, “You’ve changed the design” or “Nice look!”  However, what I have received are an overwhelming amount of “Wow!”, “Looks terrific!”, and “Great update!”  Much like the reaction from my children, I didn’t expect such a strong reaction from our readers and colleagues.

What I am learning from this is that it is good to check on the little things.  Even though we redesign all of our publications regularly, it may be the little tweaks that are more important.  There isn’t necessarily the need to totally redo a publication (or room) when just a little polishing will do just as well.

So, as I’m hopping around our publications, I will be thinking about what little changes could make big improvements.  Who knows what change will be next?


February 2014 Highlights

Monday, February 3rd, 2014

February  HighlightsAlthough the natural instinct in business is to continue growing bigger, there are times when minimizing is the better option.  At PeKu we’ve recently made the decision to make things just a little bit smaller. As of this Friday, we will no longer be publishing new content at Health Eagle.

Why did we make this decision?

  • It wasn’t for lack of readers.  Health Eagle tends to be in the top half of our portfolio, in terms of readership.
  • It wasn’t for lack of topics.  It seems that every day there is some new medical topic of interest to the general community.
  • It wasn’t for lack of resources.  There are many PeKu writers that are willing to research and write on a wide array of health issues.

Again, why did we make this decision?

  • It was because we have come to accept that while our columnists are talented researchers and writers, none of them are health experts.  Even though we have a disclaimer that our articles are educational and that readers should consult with their own professionals, it seemed that we should leave medical articles to those educated in that field.
  • Having one less publication to manage means that we have more time to dedicate to the other 22 publications.  We can study them and find ways to add more features and articles in areas that we have greater knowledge.
  • We still will retain our specialists from Health Eagle.  Ask the Doctor will now be part of the My Fitness Tunes exercise experts, offering medical advice as it relates to fitness.  Pediatrician on Call will move to Your Parenting Info, a perfect place for him to be.

While I see all the positive aspects about reducing our portfolio from 23 to 22, it isn’t a celebratory occasion.  However, I am learning that sometimes in order to grow we need to become smaller first.

Inspire. Inform. Engage.