Archive for October, 2012

Sometimes New Ideas Work. . .

Monday, October 22nd, 2012

And sometimes they don’t.  In June of this year, we launched a new design for our music publication, Tunes News.  As part of the new design we decided to add a new section, Featured Artist.  Our plan was two-fold.  One, it would give a closer look at a band or artist, their albums, changes in the band, and more.  Two, we were hoping to generate more reader involvement by having them help to choose the artist or band.

For the first month, we chose the artist and asked our readers to suggest artists that we should review.  We received exactly zero (0) responses.  So, we decided that since this was a new feature, we might want to try a different approach.  Our columnist suggested three potential artists, and we placed a poll on Tunes News in which our readers could vote.  This had a small amount of success and helped to choose our third artist of the month.

With a little steam behind the project, we decided to return to the original plan of having readers make suggestions.  The result? Again, no one named an artist or band. We didn’t even receive any joke replies, such as Mickey Mouse.

Although the open-response format seems to be a failure, it allowed me to learn something.  While our readers may not feel the need to name the artist, they do seem to like to have some options.  Thus, when October ends, we will be returning to the poll-style format.  I am hopeful that this will allow our readers to participate, and maybe encourage new readers to share their thoughts.

So, be sure to take a peek at Tunes News in November and weigh in on which artist we should review in December.

Allison DeCesere

Monday, October 22nd, 2012

Allison DeCesere has had a passion for weddings and party planning that began at a young age. Over the years, she helped numerous friends and family members plan their own weddings. After working functions at the Stephens Estate in North Andover, MA and the Wentworth by the Sea in New Castle, NH, Allison decided that the schedule of week-ends and holidays did not fit well into her life. She longed for a way to work in the wedding industry without having the poor schedule. While helping her best friend plan her wedding, Allison discovered that a large niche was missing in this industry. It was really difficult to find wedding vendors. Sure, you can get lists of wedding vendors but so much time goes into trying to figure out if they fit your needs. Allison thought it would be great if you could go to one place and get all the information about vendors without having to go to their website or call them. And so, My Bridal Dream launched in May of 2011.

Recent Articles from Allison DeCesere

Meet the Team- Lori Sciame

Monday, October 15th, 2012

Lori Sciame has been a part of the WMG team since January 2011.  She originally was hired as a member of the writing team.  In May of that year, the company had grown to a point where I was ready to implement a more formal editorial team.  With the creation of the new role of Associate Editor, Lori became the first hire for that position.  Since that time Lori has balanced a workload of editing and writing for many of our publications.

Allow me introduce you to Lori.

MPK: In your role as an editor, you edit on many of the publications.  Do you have one publication that is your favorite to edit?  If so, why?

LS: Although I enjoy editing all the publications, I am especially fond of Inspector Electra.  I learn so much from our talented writers about new gadgets, as well as what’s going on in the world of cyber culture.

MPK: What’s the most interesting fact you’ve learned or discovery that you’ve made while editing others’ work?

LS: Because I teach English Composition at the college level, I pay special attention to how our writers organize their ideas and to how they craft their sentences.  The most interesting discovery I’ve made has to be that most writers favor a particular type of sentence construction. In essence, each individual has a signature sentence type.

MPK: You write articles on many of our publications. Which is your favorite? Why?

LS: Currently my favorite publication to write for is Your Parenting Info.  I have learned about the joys and hardships of being a parent as the mother of three children, so writing articles for YPI allows me to assist others with tricky parenting problems – problems that I’ve already tackled successfully.  And, I must admit, I find writing about my children to be self-indulgent, much like eating a piece of my favorite food, dark chocolate!

MPK: When you aren’t writing or editing, what do you like to do with your free time?

LS: People describe me as a workaholic.  I not only write and edit for WMG, I have many other jobs at a local community college.  A lover of words, I teach and tutor English composition, and I am an active member of the English Honor Society – Sigma Kappa Delta.  A lover of people, I advise students on career choices and class schedules, and I am Vice-President of a youth drug and alcohol prevention coalition.  Next month I will take over as our college’s alcohol and drug prevention coordinator.

Religion also plays a central role in my life.  I spend hours volunteering, not only at church, but I also assist local non-profits with projects aimed at helping the less fortunate.  Most recently, I signed up to sponsor a four year-old girl at an orphanage in Haiti.  I am looking forward to watching her grow into a healthy, happy adult.

If I do have a free minute, I like to take a nap with my favorite felines, Bear and Joe.

MPK: What fun fact would our readers be surprised to learn about you?

LS: In addition to writing, I am passionate about music.  I have made it a point to visit music hot spots across the nation, from Detroit’s Motown, to Sun Studios in Memphis.  I’ve also marched alongside a jazz band in New Orleans, sat in the front row at a pow wow in Kansas City, MO, and looked up in awe at Capitol Records in Hollywood.  Recently, at the college where I teach, I had the honor to listen to a musician who has toured the college circuit for 30 years!

October is for Brides!

Monday, October 8th, 2012

I know.  Most people think of June brides, but there are eleven other months in the year in which weddings take place.  So, why not October?  If you’re located in the Northeast or another area with fall foliage, nature provides a natural backdrop for gorgeous wedding photos.  October also is great because you no longer need to coordinate around summer vacations for friends and family and the rush of the holiday season is still in the future.  Perhaps October is the perfect time to celebrate a new marriage.

Coinciding with the theme of fall brides is the redesign of our bridal publication, Here Comes a Bride.  In addition to a new design, we also have some new features and topics.  First, we have added access to our category archives in a more user-friendly manner.  Simply hover your mouse over one of the six categories at the top of any page, and you will see all of the subcategories that we cover.  Second, we have added a DIY section. With more brides being conscious of a budget, we are providing tips and suggestions to help you stay within your budget.  Third, in the coming weeks we will be adding a bridal planner to the site.  Stay tuned for more details.

If October isn’t the month of choice for your wedding (Mine was July!), Here Comes a Bride still provides a valuable resources for weddings at any time of the year.

October Highlights

Monday, October 1st, 2012

Although the release of the iPhone 5 took place in September, it is certain to be frequently discussed again this month.  While last month was spent talking about the potential release date, the quantity of pre-orders, and the first few pieces of feedback, October is sure to be filled with deeper discussions on why (or why not) the latest phone from Apple is fabulous.

Of course, Apple isn’t the only company and phones aren’t the only devices in the world of technology.  Every day new apps are developed, new websites are launched, new tech companies are created.  Somewhere an entrepreneur is pitching her idea to a venture capitalist, and elsewhere a pair of engineers are collaborating on a new idea.

At WMG we write about topics that are important to our readers in twenty-three different niches.  One of these niches is the world of technology.  While we don’t have the journalistic team to cover up to the minute breaking news, we have made a change in the content we deliver on Inspector Electra, our technology publication.  Every Monday we will be publishing a featured report, which gives a more in-depth look at a current technology topic, such as cyber culture or software.  Tuesday through Friday we will be publishing pieces that feature some of the latest news in this area.  While our stories may not be published within minutes of the event or press release, we will be offering our perspective on the current tech news.

With the world of technology evolving at a rapid pace, we are striving to meet our readers’ needs by publishing more timely articles.  In this manner, our hope is that we will better reach our goal of inspiring, informing, and engaging our readers.

Inspire. Inform. Engage.