Archive for September, 2012

What You Want

Monday, September 24th, 2012

At Wasabi Media Group we have a unique core value; we only publish original content.  Since its inception, it has been of utmost importance to me that the content we provide for our readers be unique.  Why should we publish a copy of a press release that has been distributed to numerous media outlets or republish an article that can be found on multiple other websites?  I want to deliver content that can be found only here.

Making the decision to publish only original content was easy.  Finding the best way to provide our readers with in-depth content took a little consideration.  How does WMG deliver top quality articles that are relevant?  What we had to do was divided into two categories: that which we couldn’t do and that which we could.  First, we do not provide late-breaking news, weather, sports scores, etc.  To do this we would need to use feeds from other journalistic sources.  Second, we chose to give our readers the content that they want in nearly two dozen niches.  Whether you’re looking for a cocktail recipe, advice on getting your infant to sleep through the night, or suggestions for choosing counters, we have articles in all of those areas.

This week we are launching a new series of articles on our gadget and technology publication, Inspector Electra.  Every Monday, we will begin the week with a feature article, which gives our readers a deeper look into a subject, such as Kickstarter’s New Rules.  Additionally, we will be publishing more timely pieces Tuesday through Friday that highlight recent technology news.  While we won’t be on the forefront breaking the story, we will give you some thoughtful insight to current events and thinking.

This change in format is exciting in several ways.  First, it is invigorating to find a different way of providing content to our readers.  Second, Inspector Electra will also be receiving a new look in the next week, giving the publication a total transformation.  Finally, the idea for the article format was provided by one of columnists, Scott Lindemann.  Having a member of our team help create a bigger and better WMG always is exciting.

Take a moment, check out Inspector Electra, and let if we’re providing the content that you want.

Michele Pesula Kuegler, CEO of Wasabi Media Group, Speaks At IdeaMensch Event in Manchester

Monday, September 24th, 2012

Manchester, NH—On Friday, September 7th, the CEO of Wasabi Media Group, Michele Pesula Kuegler, spoke at an IdeaMensch event, held for aspiring business owners and entrepreneurs, along with four other speakers. The event was held in the Dyn office buildings on Dow Street in Manchester and lasted from six to nine o’clock p.m.

IdeaMensch is a touring company created by Mario Shulzke that brings life to other companies through social media, interviews, and more. IdeaMensch all forty-eight continental states in the United States over the course of four months, putting on events meant to encourage and motivate entrepreneurs to bring life to their ideas. At each event, several speakers are invited to share their inspirational success stories.

At the event on Friday, about thirty aspiring entrepreneurs viewed the five speakers at the IdeaMensch event, hoping to gain insight and knowledge about building and running a business. There were several inspiring speakers along with Ms. Pesula Kuegler, and each speaker had something new and insightful to bring to the audience. One speaker was Jamie Coughlin, CEO at the ABI Innovation Hub, a business innovation center in Manchester. Jeremy Hitchcock, CEO of the Dyn office buildings, spoke about the three things that are key to success: resources, institutions, and people. Jeffrey Vocell, co-founder of Trendslide, a mobile app used for growing media websites, spoke about the importance of having a good mentor. Errik Anderson, co-founder of Adimab, a company whose products are used in cancer research, spoke about the values of learning from failures.
Ms. Pesula Kuegler spoke about how she built Wasabi Media Group and created the 24 uniquely branded websites. The event provided an opportunity for Ms. Pesula Kuegler to share her story of building a company from the ground up, as well as her gained wisdom and knowledge, with aspiring business owners and entrepreneurs. Ms. Pesula Kuegler stated, “Participating in IdeaMensch Manchester was inspirational. Having the opportunity to listen to four other entrepreneurial stories, share my own, and be engaged with an inquisitive audience made for a fabulous event.” From Michele Pesula Kuegler and the other speakers, the audience was presented with a wide range of valuable insight and knowledge about the entrepreneurial spirit and a good work ethic.
About Wasabi Media Group

Wasabi Media Group is an emergent Internet-based publishing company, which is home to 24 niche properties, featuring content in eight unique channels. For more information about Wasabi Media Group go to or contact Michele Pesula Kuegler at

Meet the Team- John Frazzetta

Monday, September 17th, 2012

When Wasabi Media Group was preparing to launch in June 2008, I needed to hire a writer or two.  After placing an ad, I received a handful of responses.  Among the initial batch was an email from John Frazzetta.  Since that time, he has been provided informative and amusing articles for our readers.  He’s our ABC writer, as he focuses on reviews of albums (and artists), beer, and concerts.

You may already know his opinion on the items above; now it’s time to get to know him a little better.

MPK: When you aren’t writing articles, what do you like to do with your free time?

JF: About 18 months ago I gave up all of my free time to be a dad.  This means that when I’m not at my job or writing, I’m chasing around my daughter and making sure she doesn’t get in too much trouble.  Because of her there has been an influx of Lady Gaga, Adele and Carly Rae Jepsen around the condo and part of me can’t help but snap my fingers.  I’m amazed when she steals my wife’s iPod and can navigate to the songs on her own, then gets up to dance.  When I do have free time I still like to go to concerts, read, hit the movies or try to sleep.

MPK: You’ve written reviews for a number of concerts.  What is your all-time favorite concert, and why?

JF: I think about this question quite often to be honest.  There are a few candidates: Hootie and the Blowfish in 1996 was my first show ever with my family; seeing Beck in Boston with friends in 2005 was one of the best nights ever; being up front for Tool the first time they played Manchester; watching CAKE play a small theater in Northampton; hanging backstage at Ozzfest 1999.  Yet they are all trumped by the first time I saw Pearl Jam in 2000.  This was the first show I ever drove to by myself with a friend and it was the first day of my senior year of high school.  We were crowded around a mass of college guys that blew hits off a joint in our faces while standing on the lawn at Great Woods.  My friend and I loved Pearl Jam so this was a spiritual moment for both of us and it was during the song ‘Elderly Woman Behind the Counter in a Small Town’ when the crowd was singing along that I realized how much I loved going to concerts: the energy, the connection and the atmosphere.  It was incredible.  This was the tour that the band began to record their shows and sell them a few weeks later as bootlegs so I can revisit that moment at any time.  This would also be one of the last nights I would hang out with this particular friend and that hurt me the most.  I’ve been to plenty of shows where I’ve been trampled, surfed on, elbowed and sweated through my clothes but Pearl Jam on that August night will always be my favorite.

MPK: How vast is your music collection?

JF: If I had to ballpark my music collection it would look like this: CD’s close to 700 or more, vinyl must be near 100, I have a small selection of tapes, a few gigs of MP3’s I’ve accumulated over time and one sad little 8-track.  The last piece was sent to me by a band when I was a Music Director in college, it was a promo gag and I can never find an 8-track player to use so I can listen to it.

MPK: Is there any style of music you don’t like?

JF: Funny you should ask because that is the same line I tell people when they ask me ‘what do you listen to?’, I say to them why don’t we start with what I don’t like to listen to.  After reviewing albums in college for some great and terrible artists I will give anything at least one spin.  For a fact I do not enjoy modern country.  Be it the twang, drawl or the emotional quality there is something about it that just turns me off.  I’ve tried all sorts but I can’t handle it.  If  you stopped by my desk at work you’ll see albums by Luciano Pavorotti, Tortoise, Gershwin, Aphex Twin, Shellac, Miles Davis, Fugazi, A Tribe Called Quest, DJ Shadow, Dusty Springfield, Portishead all sorts of stuff.  I don’t want to claim that I ‘like everything’ instead I like to say that I’ll listen to anything if it can hold my attention.

MPK: You wrote about making beer at home a while ago.  Do you still brew at home?

JF: Please see above when I mentioned that I live with a small child.  I would love to get back into home brewing at some point in time, but when you live in a small condo with a little girl that likes to run around, keeping beer supplies available is tough.  One day I’ll get back to it but we’ll have to wait until she moves out or our family moves to a larger space, whichever happens first.

MPK: What fun fact would our readers be interested to learn about you?

JF:My nickname is Fizz, and it has been since I was 12 or 13.  It came about when a kid in middle school couldn’t figure out how to pronounce Frazzetta so he butchered it to sound like Fizz-etta, then decided to call me Fizz and the name stuck.  In college when I worked radio that was my DJ name, and soon that was how I introduced myself to Student Government, Student Affairs and the President of campus.  Even now most of my friends will call me Fizz because saying my first name is just weird for them.

Amy Harrington

Thursday, September 13th, 2012

Amy is the newest addition to the PeKu Publications team as a Features Reporter. She will be interviewing and highlighting chefs and their restaurants across the country. Amy is a junior studying Communication at Saint Anselm College. Her other interests include being on her college’s Dance Team, participating in clubs and activities, and volunteering.

Recent Articles from Amy Harrington

Devon Langin

Wednesday, September 12th, 2012

Devon is the Communications Specialist at PeKu Publications. She is responsible for creating the strategic plan for PeKu Publications’ social media program and manage PKP communication using Facebook.

She is a Senior Communication Major, Sports Studies Minor at Saint Anselm College with a particular interest in sports communication and social media.

Recent Articles from Devon Langin

Sharing the WMG Story

Monday, September 10th, 2012

Last Friday night I had the good fortune to be able to speak about Wasabi Media Group as part of IM48 at their Manchester event.  I have to confess that although I was one of five speakers, and by no means the highlight of the evening, there was part of me that was nervous.  I always get butterflies before I speak in front of a crowd, which then dissipate within minutes of speaking.  However, previous to this I had never stood before a crowd and talked about how WMG came to be.

As is my norm, I did feel flutters in my stomach as my turn to speak drew near.  While I listened to all three speakers ahead of me, I definitely was less focused on the third, as I was next to take the stage.  Once on the stage, I gathered my thoughts and began to share how I have made my journey from a Criminal Justice undergrad to the CEO of an ever-growing online publishing company.  With each word, I felt my confidence strengthen and my mind relax, sharing amusing stories about the company’s development.

When my speaking was done, the audience had numerous questions.  Many were to be expected.  How have you grown your audience?  How many readers do you have each month?  However, there was one question that stumped me.  What topic that you cover are you surprised that you like?  That was the toughest question that I received all night.  The challenging part of that question is that I enjoy reading on many subjects, simply for the pleasure of learning.

As I contemplated this question, I realized that there was one publication that fit the criteria of the question:  Buzzer Eagle.  While I’m willing to watch a football game (and create interesting and tasty snacks) or a soccer match, I don’t have an overwhelming desire to be immersed in the world of sports.  That being said, I thoroughly enjoy reading both the Weekend Preview and Weekend Review at Buzzer Eagle.  Although I may not watch any of the noted events, I find the quick presentation of information keeps me informed without having to invest a great amount of time.

Stumping question aside, the evening went smoothly.  It was a pleasure to be able to speak about the fabulous growth that has occurred thanks to the hard work and dedication of the entire WMG team.  Like any journey it’s great to reflect on the high notes, learn from the mistakes, and continue to work for a terrific future.

Inspire. Inform. Engage.