Archive for January, 2012

Variety Does Add Spice

Monday, January 30th, 2012

Last week I attended a local start-up event.  Visiting all of the competitors’ booths to learn more about their companies and concepts, I was intrigued by the diverse range of businesses in the competition.  From an app that assists renovators with compliance to a creator of ultraviolet camouflage to a website that assists with bridal planning, there was innovation throughout the event.

Spending the evening learning more about these companies reminded me of two important aspects that relate to Wasabi Media Group.  First, everyone has their own specific interests, which inspire them.  Each of the participants displayed passion and knowledge about his or her products.  While some may have been more appealing to me than others, there was an audience for each start-up.  Second, passion is what fuels great work.  These entrepreneurs eagerly and excitedly talked about what made their concepts unique and marketable.

As the founder of Wasabi Media Group, I understand that our readers have individual interests and preferences, which is why we have twenty-four niche properties.  Many times I have been asked why we don’t shrink the number of sites, but I feel that by covering more subjects we do a better job of providing resources for our readers.  As for passion, I see it on a daily basis, both in the articles that our columnists write and the comments that our readers submit.

For a sample of our variety, take a peek at these articles:

  • Appliance shopping – Read this article before you talk to a salesperson.
  • Indie Soap Awards – Sure, everyone covers the Emmys, but who else covers these awards?
  • Quick humor – Even if you only have 30 seconds, this post is sure to make you laugh.

As always, Wasabi Media Group strives to engage your mind and feed your passion.

Wasabi Media Group Announces Additions to Specialist Team

Tuesday, January 24th, 2012

Wasabi Media Group (WMG), an Internet-based publisher, announces the addition of two experts to their Specialist team. There currently are twelve members on the Specialist team, which covers topics ranging from fitness to animal health care.

Wasabi Media Group publishes original content on all twenty-four of their niche properties. The primary goals of WMG are to engage readers’ minds and inspire their imaginations. With the growing number of specialists, they intend to provide a greater depth of information for their readers. In addition to writing columns, many of these specialists also answer reader supplied questions.

The two newest experts provide voices of authority for home cooks and small construction projects. Elizabeth Skipper writes a biweekly column on Wasabi Media Group’s food/restaurant publication, Think Tasty. As a professionally trained chef, Elizabeth works as a cooking instructor and personal chef. She is the author of the Ask the Chef columns. Rusty Meador also writes on a biweekly basis, serving as the source of information for the Ask the Contractor column at WMG’s home renovation and remodeling publication, ‘Bout Home. Rusty is the owner of Beach and Barn Construction.

“To provide our readers with the best original content, Wasabi Media Group continues to enhance our publications with new columns and features. The addition of these two specialists will provide more in-depth information for our audience,” stated Michele Pesula Kuegler, CEO/Editor-in-Chief of Wasabi Media Group.
About Wasabi Media Group

Wasabi Media Group is an emergent Internet-based publishing company, which is home to 24 niche properties, featuring content in eight unique channels. For more information about Wasabi Media Group go to http://www.wasabimediagroup.com or contact Michele Pesula Kuegler at michele@wasabimediagroup.com.

Boston, You’re My City

Monday, January 23rd, 2012

Truth be told, I don’t live in Boston.  By a wide stretch of the imagination you could say that I live in the Greater Boston area.  However, having lived in New England for the majority of my life with Boston anywhere from an hour or two from my home, I consider it to be my city.  Yes, there are other cities that are nearer to me, but none of them have the same vibe that Boston does.

Being so near to Boston, it is a reasonable destination when seeking a fun night on the town, a day at the museum, or an afternoon of shopping.  What better way is there to spend a day than shopping on Newbury Street or at the Museum of Fine Arts followed by dinner at any one of the many fabulous restaurants?  A day like this works both as a romantic day for two or a trip for the family.

This week Boston will be in the news, even though the team that provides this attention actually is based in Foxborough.  Regardless to the location, the clinching of the AFC title by the Patriots will be sure to bring the media to Boston.  Our own sports publication, Buzzer Eagle, covered yesterday’s conference finals, and as always, with its own spin.  Do you think Boston earned that win? Read our wrap-up on the games and share your thoughts.

As I noted, Boston is a great destination, and one of our columnists at our bridal publication, Here Comes a Bride, agrees.  This week we are publishing the second article in a two-part series on honeymoons in Boston.  Read both articles, and give Boston some consideration as you make your post-wedding plans.

Just writing this article reminds me that it’s been a little while since I last was there.  I do believe it’s time for me to find a free afternoon evening for a little Boston excursion.

Cuddle Up with a Warm Laptop

Monday, January 16th, 2012

That’s probably what I should have done all weekend long, as it was so cold here in New England.  Instead my husband and I made a trip to a winter farmer’s market on Saturday.  It was worth the almost hour drive, as we found new sources for great food, such as elk pâté and quail eggs.  After shopping there, we decided to explore the quaint downtown area.  While we discovered a number of fun shops, it was ridiculously cold walking from store to store.

Returning home with our treasures, we were quick to start our fireplace and adorn warm sweatshirts and fuzzy socks.  It was the perfect way to spend the evening, watching the New England Patriots trounce Denver while nibbling on some locally sourced brie.

As this weather isn’t a fluke and is merely a staple of winter, it was a strong reminder to bundle up when heading outdoors or to stay inside.  Although I despise the cold, I find a mix of getting out and lounging near the fireplace make for a good combination.

To help you plan your chilly weekends in the future, consider some of these options:

  • Ever give ice climbing a try?  Outdoors Eagle will be publishing an article on this made-for-winter sport.
  • You could find an indoor activity that is outside your home.  Read a review or two at Flick Rev to find the perfect in-theatre movie for you.
  • If you don’t even want to leave the house, we have the solution for that also.  Cuddle up with your laptop and read the latest articles throughout the WMG properties.

Whatever you do, be sure to keep our publications handy.  We’d love to inspire you!

New Year, New Format

Wednesday, January 11th, 2012

It has been almost a year since I started writing the Editorially Yours column, which I have enjoyed immensely.  Although it isn’t a two-way conversation, it does make me feel closer to our readers.  I share a few thoughts or recent events, as if I were meeting a colleague for coffee.

As I was considering topics for this week’s article, it occurred to me that it was time for a change within Editorially Yours.  Publishing the article on Wednesday provides a fine highlight at the middle of the workweek.  However, it is beginning to feel stale to me.  To combat the potential boredom, I considered some options for making EY more interesting:

  • Publish the column on a biweekly basis.
  • Publish the column on a Friday.
  • Publish the column on Monday.

The first option, although an option, really didn’t stand a chance.  Wasabi Media Group publishes new content on every property multiple times each week.  By reducing this column to a biweekly status is a disservice to the company as a whole.

Publishing on a Friday had an initial warm and fuzzy feel.  I could reflect on my week, both personally and as CEO of Wasabi Media.  However, the more I considered this option the more that it felt like a cop-out.  By Friday, our loyal readers already know the highlights of the week.

With two vetoes, I began thinking about the pros and cons of publishing on Monday.  The good news is that for this idea I only thought of pros.  Publishing Editorially Yours on Monday would allow me to highlight great articles that would be published during the week, giving our loyal readers a sneak peek.  Plus, what could be a better way for me to start the week than by reviewing what lies ahead?

I look forward to next Monday and being able to share the best of WMG with you.

Welcome, 2012

Wednesday, January 4th, 2012

We look forward to being your source for articles that are insightful, amusing, and engaging.

On behalf of the entire WMG team, I wish everyone a joyful new year.

Inspire. Inform. Engage.