Archive for 2011

Wasabi Media Group Announces Free Reader App for iOS

Tuesday, August 30th, 2011

Wasabi Media Group, which is home to 24 niche properties, has announced the launch of their iOS app, Wasabi Media Group Reader, in the iTunes Store. This free app will provide readers with the ability to keep current with the latest articles while using their iPad, iPhone, or iTouch devices.

The WMG Reader allows users to find articles of interest to them via two options. Readers can stay up to date with the most recently published articles by viewing the Latest page in the app. Readers also can find articles by using the Channel page, which allows readers to sort the articles by categories, such as Entertainment, Fine Living, and Opinion.

Although called the WMG Reader, this app provides more than the ability to read the articles on a mobile platform. Find an article that is interesting and want to add a note about it? Use the “My Jottings” feature. Think someone else would appreciate reading the same article? Send it to them via email, adding your personal note, if you’d like.

“Wasabi Media Group strives to be accessible to all of our readers in the format they choose. With the WMG Reader available in iOS, our readers now have more options for engaging with our properties,” said Michele Pesula Kuegler, CEO/Editor-in-Chief of Wasabi Media Group.

Pricing and Availability

The Wasabi Media Group Reader app is available immediately and for free in the iTunes App Store. Simply search for the app’s full name, “Wasabi Media Group Reader”, or our company, “Wasabi Media Group”.

About Wasabi Media Group

Wasabi Media Group is a subsidiary of Wasabi Ventures, a different kind of venture capital firm made up of three distinct, but connected aspects: venture funding, start up advising, and incubation. For more information about Wasabi Media Group go to or contact Michele Pesula Kuegler at

Summer Nears Its End

Wednesday, August 24th, 2011

Although the calendar still says August, it feels like summer is ending.  In many communities, the kids have returned to school.  Stores are filled with fall items:  Halloween candy, fuzzy sweaters, and back to school supplies.  Even the heat of summer is dissipating with the day starting and ending with cooler temperatures.  Fall surely isn’t too far away.

However, the end of summer doesn’t have to be abrupt.  With Labor Day weekend ahead of us, there is plenty of time to plan some last minute summer fun.  Whether you want to plan a weekend trip, a day’s adventure, or a home cookout, there are many ways to celebrate what remains of summer.

A quick one or two-night trip is the perfect way to end the summer.  Whether you want to visit an amusement park or go camping with your family, a little time away from the typical home routine is a great way to spend the holiday weekend.  Find a nearby destination so you don’t have to spend too many hours in your car, and then hit the road.

Of course, the long weekend also lends itself well to a gathering of friends and family.  You can use this event to celebrate both the end of summer and the start of school.  Plan a great menu and ask everyone to bring a little something to help with the cooking to make the party preparation simple. For the adults in the crowd, a refreshing cocktail or summery beers complete the theme of summer.

No matter how you celebrate Labor Day weekend, don’t forget to check Wasabi Media Group for planning suggestions.  From recipes to decorations, you can find the ideas you need.



Wednesday, August 17th, 2011

Through both work and personal life, I am amazed at the all-consuming ability of the Internet.  There’s no need to leave your laptop to order a new sweater, book airline tickets, check on your child’s grades, read a great article, watch a soccer match, talk with friends, or take a college course.  While I embrace these technologies, I also keep in mind that there is a world outside of www.  As anyone who works online knows, it is so easy to keep the laptop open for all hours of the day and miss what actually is happening.

Like anything in this world, the key is moderation.  We all know that indulgence of anything is bad for us.  For example, we know that sitting in front of the television for hours is bad for us.  However, we don’t necessarily apply the same thinking to our computers.  We decide that because we are doing something with a purpose (ordering school supplies, checking tomorrow’s weather), it is acceptable to stay online for hours on end.  However, when we do that, even though we are completing items on our to-do lists, we are missing life.

How do we manage the delicate balance of getting everything done and spending time with those around us?  If I had the absolute answer, I believe I would be featured on all of the hit talk shows.  However, I do know that each of us needs to find the correct balance, and for each of us that will differ.  For me, if I need to spend most of an evening working, then the next night I make sure I spend with my family without having my laptop open (or my smartphone in hand).

The online world is readily available and has so much to offer.  It can be a great source of entertainment, if you enjoy gaming, music, and videos.  It also is a fabulous resource when shopping, even for your wedding dress.  Need to find information about your health or the health of your pet?  You can find that also.  These items merely scrape the surface of what you can accomplish.

Just remember to keep everything in balance between the virtual and real worlds.

Vacation as the CEO

Wednesday, August 10th, 2011

Running your own business, it is generally accepted that vacations aren’t truly vacations.  However, as I discovered last week, there are ways to give them more of a vacation feel.

  • Maximize your time. My husband and I are both early risers, but our teens and tween aren’t.  Each morning we got up at near to our normal time and worked for two or three hours while the kids slept.  While this may not seem vacation-like to some, it allowed us to feel less stressed when we headed out for each day’s adventure.
  • Stay at a location that has wifi. We have found that renting houses is the best option with our crew. When I make the reservation, one of the non-negotiable items is wireless internet.  Without wifi, our morning work sessions at our laptops wouldn’t have been possible.  As a side note, if you need a new laptop to bring on vacation, you should check out this Inspector Electra review of a laptop that has a lot to offer for minimal cost.
  • Travel to a remote destination. Although it wasn’t planned this way, we didn’t have cell phone coverage at the home we rented.  Not only did it free my husband and me from unimportant business calls, it also kept the kids from texting, which allowed for a lot more family interaction.  (For a laugh, read this short humor piece on kids and calls.)
  • Head back to nature. Sure, theme parks are entertaining, but getting into nature can be even more fun.  There is more likely to be conversation when there aren’t flashing lights and dancing characters to interrupt.  Plus, looking for animals and skipping rocks can encourage teens to put aside their typical bickering and work as a team.  Find a park or trail and start hiking!  Check out a recent Outdoors Eagle article for a great hike suggestion.

Assorted Thoughts

Wednesday, July 27th, 2011

The work week is full of things to be done, as always, but this week is fuller, as next week I’ll be on vacation.  Of course, depending on your view of vacation, it may or may not qualify as one.  I’ll have my BlackBerry nearby in case of work emergencies.  I’ll spend the first few hours of the morning working and most likely an hour at night.  However, during the bulk of the day I plan to leave my laptop closed and explore a new region with my family.

As I prepare myself and WMG for next week, I thought I’d share a few random thoughts:

  • The world of politics continues to amaze me.  Instead of working together, the infighting and arguing over who is right seems to dominate the budget discussion.  No, I don’t think it is easy to find the correct way to balance the budget, but there has to be a better way than to throw barbs at your colleagues.  Maybe that is why a show like The Colbert Report is so popular.  A little sarcasm sure can make the news easier to swallow.
  • Last week’s heatwave was monumental, making July quite a hot month.  In fact, almost 2,000 heat records have been set across the country in this month alone.  For those fortunate enough to have air conditioning, going home was a relief.  For others, solace was sought at the beach, the mall, or anywhere a cool breeze could be found.  For the next heatwave, perhaps kayaking (even in the city) could be a new solution.
  • I was reminded last week why I love Apple products.  After one of my children had an issue with an iTouch, we headed to a local Apple Store for advice.  After troubleshooting the device, it was determined that the issue was hardware, and a new iTouch was provided.  What amazes me isn’t only that we received a new iTouch but also how well they work with customers.  As the client was a young teen, I was impressed with the time the support person spent speaking with my child and educating on the problem and the steps involved in solving it.  Of course, you want to make sure that if you are going to an Apple Store, it is a real one.  Check out our humor publication, Giggle Chuckle, to see exactly what I mean.

Next week at this time, I hope to have my laptop closed and be on my way to the day’s adventure.  I’ll be back to Editorially Yours in two weeks!


Wednesday, July 20th, 2011

Two weeks have passed since we launched our third birthday charity contest.  With four charities, Share Our Strength, Cancer Research Institute, ShelterBox, and Reading Tree, chosen for this contest, our readers had the opportunity to decide which would receive a donation in celebration of WMG’s birthday.  I am proud to announce that the article, Preparing Your Home for a Natural Disaster, on ‘Bout Home received the most Likes, making ShelterBox the winner.

We are pleased to know that through this donation, ShelterBox will be able to help more families in times of crisis by providing shelter and supplies.  They explain, “We deliver the essentials a family needs to survive in the immediate aftermath of a disaster.  Each large, green ShelterBox is tailored to a disaster but typically contains a disaster relief tent for an extended family, blankets, water storage and purification equipment, cooking utensils, a stove, a basic tool kit, a children’s activity pack and other vital items.”

In other parts of Wasabi Media Group, there were more winners this week.  One of our music columnists won tickets to a Soundgarden concert, which he kindly wrote about for our reading pleasure.  To learn more about the winner of this past Sunday’s NASCAR race, check out this article.  Finally, free gum, free baseball tickets, and a few other items seem like a win to me, wouldn’t you agree?

Whether you voted on the contest or will be reading about how to get a free “win” of your own, we thank you for being part of the WMG community.

Inspire. Inform. Engage.